NOV 11, 2020
When asked what metrics they used, or planned to use, to evaluate their email programs, more than half of respondents cited the following six metrics: open rate, clickthrough rate, unsubscribe rate, click-to-open rate, bounce rate, and conversion rate.
MAR 8, 2021
“You can test how that monetizes versus a bounce rate of a user not giving their email, versus how much you make off of that user [who does give their email],” White said. Delivering on the Value Exchange. For authentication strategies to work, publishers need to provide value meaningful enough to incentivize users to log in while also maintaining a positive user experience.
OCT 29, 2019
This work is all in service of driving superior user engagement: How do we increase page views, lower bounce rates and increase engagement? Part of answering those questions is addressing how we optimize for SEO, viewability, ad load and delaying ad load ads that are not in view right away.