Report
| AUG 17, 2021
The top metrics for performance measurement are open rate, clickthrough rate, unsubscribe rate, click-to-open rate, bounce rate, and conversion rate, according to marketing professionals surveyed for a September 2020 report by Litmus. “Open rate is a barometer, but at the end of the day, it’s not the mechanism that determines success—it’s conversion,” Ginsberg said.