Article
| MAR 3, 2022
For many content creators, Instagram isn’t everything. In the US, 41.0% of creators run websites or blogs to reach their audiences outside of social media. Newsletters and podcasts are also tools they use to staying connected. But perhaps most notably, 43.3% do not use anything other than social platforms.
Report
| JUN 17, 2022
US B2B content marketers spend their time developing content for social media, blogs, and emails/newsletters, creating at least one thought leadership asset—such as a white paper or webinar—per week, according to a 2022 Casted report. Content marketers also handle content distribution, which includes publishing content to social channels and websites.
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| MAR 30, 2022
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| FEB 24, 2022
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| FEB 24, 2022
Article
| JUN 22, 2022
B2B content marketers rely on campaigns, plans, and calendars—but none of these equate to a marketing strategy. Simply producing more content can affect the quality and dilute messaging, draining overall value.
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| JAN 26, 2022
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| JAN 26, 2022
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| JAN 26, 2022
Article
| JUN 21, 2022
In a survey of marketing decision-makers from 163 leading organizations, more than 80% say they plan to increase their retail media spending next year, showing the popularity and continued growth of the channel.
Report
| JUN 1, 2022
Consumers care about companies’ values, but they have varying expectations of how brands reflect these values. To navigate the polarized political and social landscape, companies need to begin with a clear understanding of their brand values, communicate with authenticity, and strike a balance between engagement, action, and restraint.
Article
| JUN 15, 2022
Global marketers are set to increase social spend 53% in the next year. It will be increasingly important for marketers to understand how to navigate the complex influencer landscape to build authentic consumer connections.
Video
| JUN 16, 2022
Watch the on-demand replay of our webinar, Marketing in the Metaverse, as our analysts cover facts and figures about the popularity of the metaverse with consumers, as well as statistics regarding metaverse-centric technologies like AR and VR.
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| JAN 18, 2022
Forecasts
| DEC 22, 2021
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| NOV 5, 2021
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| APR 26, 2022
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| APR 20, 2022
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| OCT 26, 2021
Chromium Blog. CNBC. Cookiebot. Deloitte. EY. Financial Times. Forbes. Gartner. Infosys. Kantar. RBC. Salesforce. Skyword. Segment. The Guardian.
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| APR 12, 2022
Article
| MAY 19, 2022
The company’s blog initiative, Tudum, also had unclear designs. The project was intended to produce exclusive content related to Netflix originals but struggled to get off the ground due to changing goalposts and struggles securing interviews, per The Verge.
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| APR 1, 2022
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| MAR 30, 2022
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| MAR 29, 2022
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| APR 1, 2022