Just 5% of US adults said they had used AR or virtual reality (VR) while shopping in a December 2019 wave of an eMarketer and Bizrate Insights survey. By the February 2021 wave, 11% said they had done so, and another 34% said that they were at least somewhat interested in trying it. Overall, we forecast there will be 93.3 million monthly AR users in the US this year, or 28.1% of the population.
Just 3.4% of US adults said they trusted Facebook with their personal information, per a 2020 eMarketer and Bizrate Insights survey, and 46% of US adults said privacy and trust issues were the top reasons they don’t use Facebook, per a Verge survey. Potential cases of misuse could also threaten Ray-Ban’s brand.
Having this type of support can be the difference between a completed or lost sale: Nearly 40% of US shoppers say that knowledgeable support representatives for a brand are the most important element for a good customer experience, according to Bizrate Insights. Giving merchants this support helps fortify Klarna’s partnerships.