The global economy is under severe pressure. Join our analyst Bill Fisher as he hosts analysts Man-Chung Cheung and Karin von Abrams to discuss some regional headwinds, including supply chain issues, war, and cost-of-living crises.

China has set the pace for livestream shopping, but it’s catching on elsewhere around the world. Join our analyst Bill Fisher as he hosts analysts Man-Chung Cheung and Karin von Abrams to discuss some of the successes, road bumps, and opportunities in this space.

On today's episode, we discuss the social media regulations coming this year, whether virtual try-on will ever take off, how not to interrupt the consumer, whether shipping is the new ecommerce frontier, Formula One racing's newfound US popularity, an unpopular opinion about in-store shopping, some facts about sea creatures, and more. Tune in to the discussion with our senior director of Briefings Stephanie Taglianetti, director of reports editing Rahul Chadha, and analyst Bill Fisher.

On today's episode, we discuss how public service broadcasters can compete with the global streaming behemoths, how ad-free digital video options are disrupting things for marketers, and what the connected TV advertising landscape looks like. Join our analyst Bill Fisher as he hosts analysts Karin von Abrams and Paul Briggs.

How are various players around the world getting in on the latest digital advertising bandwagon of retail media? Join our analyst Bill Fisher as he hosts analysts Peter Newman, Matteo Ceurvels, and Paul Briggs.

On today’s episode, we discuss the challenges that marketers continue to face as they look to adhere to data privacy laws around the world. Tune in to the discussion as our analyst Bill Fisher hosts analyst Karin von Abrams and researcher Paola Flores-Marquez.

On today’s episode, we discuss the events space, looking in particular at how events have had to adapt in the face of the pandemic. Tune in to the discussion as eMarketer principal analyst Bill Fisher hosts eMarketer Briefing director Jeremy Goldman, principal analyst Dave Frankland, and senior researcher at Insider Intelligence Man-Chung Cheung.

On today’s episode, we go around the world to look at what our analysts will be paying close attention to heading into 2022. Tune in to the discussion as eMarketer principal analyst Bill Fisher hosts senior researcher Man-Chung Cheung, senior analyst Matteo Ceurvels, and principal analysts at Insider Intelligence Karin von Abrams and Paul Briggs.

On today’s one-year anniversary episode of the Around the World show, we look at how holiday shopping this year will be—and won't be—different from last year. Tune in to the discussion as eMarketer principal analyst Bill Fisher hosts senior researcher Man-Chung Cheung and principal analyst at Insider Intelligence Karin von Abrams.

Adults in the UK are spending more time than ever with digital media. Time spent watching videos online, particularly via social, is soaring.

The UK digital ad market is thriving. It will grow 11.9% this year, reaching £25.84 billion ($35.54 billion). Video will be a big contributor to this growth, as will social network spending, which is being disrupted by the likes of TikTok.

Digital video viewership continues to rise in the UK, despite already high penetration. A thirst for subscription content hasn’t quite been sated, but with a cost-of-living crisis looming, ad-supported options might garner interest among consumers.

While traditional TV ad spending will struggle for growth in the coming years, digital video will not. A portion of digital video spend will go to the nascent CTV space, but traditional broadcasters are also developing their own streaming services (with BVOD ad spend rising at a far faster rate than traditional TV spend). Overall, the advertising opportunity for CTV remains small.

Younger consumers in the UK continue to drive the digital conversation, but older age groups did some catching up during the pandemic. And these older consumers are attractive to marketers and brands by dint of their disposable income.

TikTok is the fastest-growing social platform amid slow overall social network user gains in the UK. Facebook remains the dominant force, but as its user base ages, its grip will begin to slip.

Next year in the UK, digital video ads will make gains, Brexit will continue to complicate ecommerce and data privacy rules, and retailers will reimagine the in-store experience.

The number of digital video viewers in the UK continues to grow. This year, almost three-quarters (74.9%) of the population, totaling 50.6 million, will watch digital video.

As UK consumers settle on new ways of shopping and buying post-pandemic, retailers must keep pace and cater to these new habits.

On today's episode, we discuss Facebook’s recent outages and how WhatsApp being down in particular affected consumers and businesses around the world. Tune in to the discussion as eMarketer principal analyst Bill Fisher hosts senior analysts Jasmine Enberg and Matteo Ceurvels.

Digital habits were supercharged through the pandemic. For those who had been around digital for much of their lives, however, the suddenly crowded digital ecosystem became a smorgasbord for them to snack on. And younger, more digital generations appear to be quite picky.

Digital ad spending across several industries in the UK has been up-and-down the past two years. There will be across-the-board growth this year, but at uneven rates, ranging from 33.0% for travel to 7.8% for automotive.

On today's episode, we discuss how retailers are preparing for another pandemic-affected holiday shopping period, with the threat of empty shelves and a reimagined main street. Tune in to the discussion as eMarketer principal analyst Bill Fisher hosts principal analysts Karin von Abrams and Paul Briggs.

The pandemic super-charged digital habits in the UK, particularly among higher-income groups. These people are also in a better place financially as pandemic restrictions lift, but there’s pent-up desire to spend across all income brackets.

Looking ahead: While the outlook for the UK’s economy is gloomy, affluent consumers are still spending, noted Bill Fisher, eMarketer principal analyst at Insider Intelligence. That could help some retailers weather the storm—assuming they can overcome supply chain challenges.

., restaurant sales, restaurant delivery ordered online); travel sales; event ticket sales; payments, such as bill pay, taxes or money transfers; gambling and other vice good sales. Our complete estimates for ecommerce in the UK can be found in this report’s accompanying spreadsheet. Total Retail, Ecommerce, and Mcommerce Sales.