The road less taken: Although moving from on-premises data centers to public cloud providers can help companies effectively harness AI, ML, and big data analytics tools, it’s a false assumption that immediate cost savings will materialize—Dropbox saved $74.6 million by pulling its data from Amazon Web Services (AWS) to its own infrastructure, per Data Center Knowledge.

Consumer centricity is at the core of Kellogg Co.’s marketing. Watch Industry Voices: CMOs Look Ahead with Charisse Hughes, chief brand and advanced analytics officer, to learn how a holistic data approach powers the brand’s engagement, acquisition, and innovation strategies, as well as the importance of communicating a value exchange.

According to Jeff White, founder and CEO of location-based consumer intelligence firm Gravy Analytics, “When you're talking about processing billions and billions of signals and information on a daily basis, that is a ripe environment for AI to interrogate what is already aggregated anonymized data.”. Indoor or Vertical Location.

Google pushing search marketers toward next-gen measurement: Expected 2023 sunset of Universal Analytics draws social media boos, but signals need to adopt GA4.

Find out why global marketers have unique data and analytics challenges and how PepsiCo overcame its own operational challenges by unifying data across its channels and silos to drive measurable business results

Analytics. Customer analytics let companies better understand past consumer behavior, predict future behavior, and prescribe potential actions based on the available data. Analytics and data science teams leverage a broad range of segmentation, modeling, and visualization solutions. Decisioning.

Worldwide revenues for big data analytics is forecast to grow by nearly 450% to reach $68.09 billion in revenues by 2025.

The war over tech talent remains a global phenomenon, as many CIOs report skill shortages in the areas banks are spending the most on—like cybersecurity, big data and analytics, and technical architecture—according to data from Harvey Nash’s 2021 digital leadership report.

The war over tech talent remains a global phenomenon, as many chief information officers report skill shortages in the areas banks are spending the most on—like cybersecurity, big data and analytics, and technical architecture—according to data from Harvey Nash’s 2021 Digital Leadership report.

Customer analytics. So much can be gained from using AI, machine learning, and other forms of analytics to identify a customer’s preferences, propensity to purchase, recency, frequency, net promoter score (NPS), and most importantly, where they stand on their customer journey. Investigate how well a CDP can run AI and machine learning models and if it can do real-time activation.