Article
| APR 28, 2022
The road less taken: Although moving from on-premises data centers to public cloud providers can help companies effectively harness AI, ML, and big data analytics tools, it’s a false assumption that immediate cost savings will materialize—Dropbox saved $74.6 million by pulling its data from Amazon Web Services (AWS) to its own infrastructure, per Data Center Knowledge.
Report
| MAY 23, 2022
Rapidly shifting customer expectations, disruption from new entrants, and new risks and coverage needs threaten to turn the property and casualty (P&C) insurance industry on its head. But insurers that digitally transform can come out on top.
Video
| APR 27, 2022
Some 58% of marketers and analysts say routine marketing reports are still built on spreadsheets, according to a recent Adverity survey. Harriet Durnford-Smith, CMO of Adverity, shares key results from that research and how automation can solve the challenges of manual data wrangling. Watch this sponsored video, contributed by Adverity.
Article
| MAY 16, 2022
An underdog’s cloud effort: Google gives expanding its cloud market share another try with its AlloyDB database service that’s priced to sell. Its other cloud products could reap benefits too.
Video
| APR 26, 2022
Consumer centricity is at the core of Kellogg Co.’s marketing. Watch Industry Voices: CMOs Look Ahead with Charisse Hughes, chief brand and advanced analytics officer, to learn how a holistic data approach powers the brand’s engagement, acquisition, and innovation strategies, as well as the importance of communicating a value exchange.
Article
| MAY 9, 2022
In preparation for the cookieless future, marketers are homing in on first-party data to target consumers. Worldwide, 36% of marketing professionals expect that customer purchase history will be their most valuable source of data once third-party cookies are gone. Meanwhile, 32% see social media profiles as key, and 31% plan to rely on website registrations.
Article
| APR 29, 2022
EU looks to make online platforms safer with sweeping law: Digital Services Act will ban ads to kids and allow regulators to levy big fines against Big Tech violators.
Article
| APR 15, 2022
Google ravenous for square footage: A leading provider of virtual productivity tools, Google spends big on offices and data centers. But hard times are ahead to keep its workforce intact.
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| MAY 12, 2022
Report
| JAN 20, 2022
Uses for location data have expanded beyond marketing to provide strategic insights and operational analysis for retailers and other industries.
Article
| MAR 22, 2022
A new bill targets acquisitions, but could struggle to get passed: Democrats are backing an antitrust measure that would let them block mergers of over $5 billion.
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| APR 20, 2022
Article
| MAR 18, 2022
Google pushing search marketers toward next-gen measurement: Expected 2023 sunset of Universal Analytics draws social media boos, but signals need to adopt GA4.
Article
| MAR 14, 2022
Google and Meta head toward another major showdown with Europe’s regulators: A new investigation alleges the two companies made a deal to block competition against Google’s ad system.
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| APR 7, 2022
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| APR 5, 2022
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| MAR 29, 2022
Article
| FEB 15, 2022
Chinese companies can learn much about metaverse from US counterparts: Heavy tech regulations in the country have slowed tech firm’s ventures into the virtual world.
Video
| FEB 15, 2022
Find out why brands are building their business models around trust to ensure they are collecting consented first-party data and honoring their customers’ preferences
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| MAR 16, 2022
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| MAR 16, 2022
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| MAR 16, 2022
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| MAR 16, 2022