Price-conscious consumers are economizing at the grocery store as inflation takes hold. Among US adults who are cutting back on groceries, 41% are buying fewer items from name brands, and 29% are spending less on alcohol and spirits.

The brand partners with more than 5,000 retailers across the US to bring beverage options to digital consumers. The pandemic skyrocketed consumers' digital shopping habits within the food and beverage space, driving online sales at companies like Drizly. We estimate that US food and beverage sales will increase nearly 21% year over year (YoY) in 2022.

In 2022, US meal-kit subscription services will deliver $7.63 billion in digital sales to make up 22.8% of the country’s subscription ecommerce sales. The meal-kit subscription market has seen slowing growth since mushrooming by 85.0% in 2020, though its 17.0% increase this year is healthy nonetheless.

US food and beverage ecommerce sales will approach $80 billion in 2022, up 20.7% from nearly $65 billion last year. While the growth is impressive, it’s far slower than the 99.0% surge the category saw in 2020, when wary consumers pivoted to buying online at the onset of the pandemic.

US digital grocery sales grew 63.9% year over year during the pandemic in 2020. In 2021, sales will reach $122.39 billion. This report details the emerging trends in digital grocery and the implications for key players in the space.

Digital grocery sales growth: Many of the products in this category make up the nonfood and beverage components in shoppers’ digital grocery carts. The “return to normal”: Beauty and cosmetics sales are poised to see significant growth as the US emerges from the pandemic and consumers spend disposable income on products associated with going out and attending events.