US digital grocery sales grew 63.9% year over year during the pandemic in 2020. In 2021, sales will reach $122.39 billion. This report details the emerging trends in digital grocery and the implications for key players in the space.
In a January 2021 Savings.com survey, 62% of US adults said they were loyal to at least one food or beverage brand, compared with 57% who said the same of apparel and 44% who were loyal to a personal electronics brand. Why it matters: Once consumers are gone, they’ll be hard to win back.
In his two years in the role, Dunkin' Brands’ CMO Tony Weisman has led the company through a rebrand, updating Dunkin’s image to reflect its growing beverage priorities; expanded brand partnerships, working with companies that may not seem obvious for a business focused on drinks and donuts; and become laser-focused on user-generated content (UGC).