Three of the most common key performance indicators (KPIs) for email are still open rate, clickthrough rate and click-to-open rate. But figures from email service and marketing technology providers show variations in those KPIs in North America depending on a variety of factors, including geography, industry, seasonality and the types of email messages being sent.

CTRs: Twofold growth in CTRs versus the benchmark during the first week of the campaign. CPC: A 50% improvement in CPC versus the benchmark during the first week of the campaign. Can AR Reduce the Social Commerce Return Rate? Returns are a real problem. US consumers returned $428.01 billion in merchandise to retailers in 2020, per data from the National Retail Federation (NRF) and Appriss Retail.

Among US clients of performance marketing firm Tinuiti, ad spending on Instagram Stories placements grew significantly in 2019 but plateaued at roughly 23% of total Instagram spending throughout last year, according to the agency’s Q4 2020 “Facebook Ads Benchmark Report.”.

Among US clients of performance marketing firm Tinuiti, ad spending on Instagram Stories placements grew significantly in 2019 but plateaued at roughly 23% of total Instagram spending throughout last year, according to the agency’s Q4 2020 “Facebook Ads Benchmark Report.”.

Get subscriber benchmarks for the not-so-typical metrics and deliver a not-so-typical subscriber experience in return. —Megan Moller, Director of Content Marketing, Litmus.

“Benchmarks on a generalized basis are useless in the sense that I’m a B2B company, I’ve got a particular target audience, and I need to have my own benchmarks,” said Drew Neisser, founder and CEO of B2B marketing agency Renegade. “If I’m a well-known brand, my benchmarks are going to be very different than an unknown brand’s.

But it’s difficult to set benchmarks due to all the various factors that go into a campaign, such as if an influencer works with an agency that takes a cut, or if the project involves a single post or multiple types of content.