As banking companies focus on meeting heightened consumer expectations for personalized experiences, 2022 may be another record-breaking year. These players will need to weigh partnerships with encroaching Big Tech competitors.

JPMorgan kept its eye on technology and the crypto trend—no matter what Jamie thought personally: The banking giant’s 2021 featured a UK digital-only launch, fintech acquisitions, crypto offerings for retail clients, and advocating for staff in branches to become licensed advisors.

Watch the on-demand replay of our webinar, The Bank in 2025, as we discuss 4 trends reshaping the industry and how banks can thrive in a fast-changing financial services landscape.

How should businesses view these global trends and events? How are behaviors and spending changing? In this report, Insider Intelligence analysts weigh in on the questions they’re being asked by both clients and the media about the shifting landscape in key areas like digital advertising, retail and ecommerce, and financial services.

In this report, we explore how digitization is reshaping the banking CMO’s role, responsibilities, and priorities through exclusive interviews with 10 banking industry CMOs in the US and Canada.

So, while crypto feels like it’s everywhere, from the Super Bowl to social media, it hasn’t made much headway in the banking space. More like this:. Report: Insider Intelligence’s Banking Trends to Watch in 2022. Article: Big banks take plunge into metaverse as JPMorgan enters ‘$1 trillion industry’. Article: IMF’s report shows there’s no simple way to make CBDCs.

Report: Insider Intelligence’s Banking Trends to Watch in 2022. Article: Fintech funding hit record levels in 2021—but 2022 could be even bigger. Article: Accelerating digital transformation in banking in 2022 will continue industry upheaval.

Although the volume and value of global M&A deals in banking has stalled, pent-up demand is building.

The move highlights JPMorgan’s ambition to modernize its brand by staying abreast of market trends and targeting younger customers. The banking giant said that the risk of “being left behind is worth the incremental investment needed to get started” in the race to build a presence in the metaverse. But the tangibility of JPMorgan’s new metaverse presence seems negligible for its customers:.

Insider Intelligence (II): What digital engagement trends do you think will have the largest impact on banking? Stuart Cook (SC): For me, it’s the shift from focusing on customer retention to focusing on customer attention. What’s also fascinating is the shift from homogenized commodity products to customized, personalized products.

Insider Intelligence (II): What digital engagement trends do you think will have the biggest impact on lending and banking? Scott Sanborn (SS): The pandemic has really accelerated trends in digital. It’s pushed consumers away from choosing a bank based on branch location and toward choosing a bank based on mobile, and it’s forced them to really engage with the mobile experience.

The pandemic also has unleashed a surge of digitization in banking—a trend set to continue in the post-pandemic era. The protracted crisis in the US cemented many customers’ digital banking behavior, leading to an expected ongoing decline in annual branch usage through 2024, according to Insider Intelligence forecasts.

M&T is turning select locations into “multicultural banking centers” while TD’s new flagship can be physically customized based on services required.