Digital trust—the confidence that bank customers have in their providers’ digital channels—is a precious commodity for banks. As competitive and cybersecurity threats abound, trust will be their advantage to lose.

Over the past year, US banks built up a consumer trust advantage over competitors such as neobanks and tech companies, according to our second annual “Banking Digital Trust Report.” from Insider Intelligence. The largest US banks have come to customers’ aid in a time of crisis, and customers have rewarded that flexibility with greater trust in their primary financial institutions.

Coming in at No.1 confirms that it’s the preeminent neobank in the US—but it still could use a national banking charter to help build trust and hang onto its growing customer base.

Nearly half of US survey respondents uninterested in banking primarily through a digital-only bank cited data security as a concern, according to a PYMNTS-Optherium report.

Report: The Banking Digital Trust Report 2021. Article: What China’s Personal Information Protection Law means for marketers. Article: Microsoft’s Exchange attack could fan flames for US government response.

Wells Fargo rolls out 10-year plan to help unbanked communities: The initiative includes revamping 100 branches with a mix of digital and in-person financial assistance—giving Wells Fargo a competitive edge over neobanks in building trust among potential customers.

In this report, we explore how digitization is reshaping the banking CMO’s role, responsibilities, and priorities through exclusive interviews with 10 banking industry CMOs in the US and Canada.

Report: The Banking Digital Trust Report 2021. Article: Varo Bank launches cash-back rewards in strategy pivot. Article: UK regulator tells neobanks not to liken themselves to banks. Note: An earlier version of this post incorrectly stated the number of US neobank account holders,.

Our fifth annual primary research survey reveals the level of trust US social media users have in nine major social platforms, and the role trust plays in the willingness to engage with advertising on those platforms.

The Pew Charitable Trusts. PwC. Reposify. Risk Based Security. Rock Health. Sophos. Stanford Center for Digital Health. Trustwave. Yale New Haven Health.

Trust in mass media is down—but social media isn’t a perfect alternative: Media confidence is highly split on partisan lines, and using social media for news can reproduce the same problems.

Issues of deceptive content, privacy, and safety continue to plague social media. Building user trust is critical for social platforms and their advertisers; it affects how users feel on social media sites and may also impact whether users want to engage with ads there.

Lower receptivity to advertising on social could indicate a deficiency of trust. According to a January 2021 YouGov survey that asked which advertising types are deemed trustworthy, US adults were least likely to cite social media advertising. Just 19% said they find ads on social media either very or somewhat trustworthy. Consumers in other global markets had higher levels of trust.

Additionally, misinformation is one of the major factors affecting consumer trust in social media companies, at least in the US. Preventing social platforms from managing misinformation would make it especially difficult to claw back their reputations as distrust continues to mount.

Through our exclusive interviews with heads of digital at 12 of the largest financial institutions and three top neobanks across the US, UK, and Canada, this report illuminates the biggest challenges and opportunities these executives are facing.

On today's episode, we discuss how the pandemic changed the car buying customer journey and what BMW's digital experience is trying to achieve. We then talk about why online-only brands might need to do more to earn customers' trust, whether people want more—or less—human interaction when shopping, and what eBay's latest move says about the future of the retailer. Tune in to the discussion with general manager at Autogermana Andrés Fuse, eMarketer senior analyst Matteo Ceurvels, and analyst at Insider Intelligence Blake Droesch.