eMarketer was pleased to moderate a Tech-Talk Webinar featuring Terminus’ Justin Keller, vice president, marketing. He shared how B2B marketers are modeling the B2C playbook for multichannel engagement.
Consumer card purchases were up 24% in the first half of 2021, according to Commerce Signals’ Consumer Spend Tracker. This presents an opportunity for B2C marketers to tap into card transaction data to gain consumer and competitive insights, perform sales lift measurement, targeting, and more. eMarketer was pleased to moderate a Tech-Talk Webinar featuring Nick Mangiapane, CMO at Commerce Signals, a Verisk business.
B2B, C2C, and B2C payments all stand to gain from shorter settlement times, which offer greater financial flexibility and control. Faster payments’ speed also provides valuable transparency for firms, which benefit from the certainty of immediate payment.
About 75% of respondents were from companies with a B2C business focus—nearly 50% had both a B2B and B2C focus, and 25% focused only on B2C. According to the Chief Marketer survey from May 2020, 30% of US marketers said that content created with partners was among their three most effective types of content for moving prospects through the purchase funnel.