Forecasts
| MAR 15, 2022
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| MAR 29, 2022
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| FEB 8, 2022
Chart
| FEB 8, 2022
Audio
| AUG 16, 2021
On today's episode, we discuss where B2B marketing is headed and what some of the biggest challenges will be along the way. We then talk about our brand new influencer marketing spending forecast, what to make of TikTok Stories, and Instagram testing ads within its Shops tab. Tune in to the discussion with eMarketer principal analyst Jillian Ryan and senior forecasting analyst at Insider Intelligence Eric Haggstrom.
Forecasts
| JUL 1, 2021
Chart
| OCT 27, 2020
Chart
| MAR 30, 2022
Video
| AUG 20, 2021
eMarketer was pleased to moderate a Tech-Talk Webinar featuring Jonathan Woodward, head of demand generation and account-based marketing (ABM) at Adobe Digital Experience Cloud, Americas. He discussed why A/B testing is such a powerful strategy for email marketers, and shared testing ideas you’ll want to tell your team about.
Article
| AUG 3, 2021
LinkedIn had a very strong 2020, during which its total ad revenues grew 31.3%, driven by its Marketing Solutions as B2Bs focused on targeting audiences working from home.
Article
| AUG 3, 2021
Report
| APR 6, 2020
This report will give an overview of account-based marketing (ABM) and dig deep into the fundamentals of building a mature, revenue-driving ABM practice.
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| SEP 13, 2021
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| SEP 13, 2021
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| SEP 13, 2021
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| SEP 13, 2021
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| SEP 13, 2021
Article
| AUG 20, 2020
Article
| APR 7, 2020
Just as consumers have shifted the way they shop and what they buy during the COVID-19 pandemic, business buyers are also altering how they spend their dollars. We already noted just how much media buying will change because of the coronavirus outbreak, but there are several other categories of spend that B2B buyers will alter as the virus and the economic fallout progresses worldwide.
Chart
| SEP 1, 2021
Audio
| MAY 3, 2021
On today's episode, we discuss how LinkedIn is evolving, how successful its creator initiative can be, whether its upcoming social audio platform can compete with Clubhouse, and how user growth and ad revenues are performing. We then talk about whether we can expect nearly all events this year to be virtual, making B2B events more appealing, and how robots can make our lives easier in the office. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Jillian Ryan.
Article
| MAR 5, 2020
In-person events are a cornerstone touchpoint for many B2B companies, but as the coronavirus outbreak progresses globally, major business events have been cancelled or postponed. This will come at great cost to marketing budgets and can have a lasting impact on revenue and sales.
Video
| NOV 30, 2021
Watch Drift’s Justin Keller, vice president, revenue generation, and Mark Kilens, vice president, content and community, for a deep dive into the predictions and best practices that revenue teams are building their strategies around in 2022. Watch this webinar and learn:. How buyer expectations are changing the face of martech, and what that means for B2B marketing and sales leaders.
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| AUG 21, 2021
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| JUL 19, 2021