Virtual event organizers can even capture sentiment data and qualitative information, such as what interactions an attendee had and what was discussed, which can inform intent. It is key to connect all of this data back to other marketing technology systems.
Brian leads Adobe’s B2B marketing solutions, including Bizible and Adobe’s real-time customer data platform. These solutions help marketing teams orchestrate end-to-end customer engagement to drive and measure demand and growth. He most recently oversaw product marketing for Marketo and has spent over 20 years in marketing and product management roles. Moderator:.
The people we interview for our reports are asked because their expertise helps to clarify, illustrate or elaborate upon the data and assertions in a report. If you would like to be considered for an interview for one of our reports, please fill out this form. Read Next. Sources. Alibaba.com. Aventri. B2B International. B2B Marketing Zone. Dun & Bradstreet. Interactive Advertising Bureau (IAB).