Here’s what the data suggests regarding a return to in-person events: many business travelers are cautiously weighing travel opportunities versus the often mixed bag that is virtual events.

Virtual event organizers can even capture sentiment data and qualitative information, such as what interactions an attendee had and what was discussed, which can inform intent. It is key to connect all of this data back to other marketing technology systems.

The people we interview for our reports are asked because their expertise helps to clarify, illustrate or elaborate upon the data and assertions in a report. If you would like to be considered for an interview for one of our reports, please fill out this form. Read Next. Sources. Alibaba.com. Aventri. B2B International. B2B Marketing Zone. Dun & Bradstreet. Interactive Advertising Bureau (IAB).

data (data that tells a B2B company what kind of technology an account has bought and how much money it has spent on that technology).