DEC 15, 2020
eMarketer was pleased to moderate a Tech-Talk Webinar featuring Salesforce's product marketing manager, Jozi Hall, and Forrester’s vice president, principal analyst, Kerry Cunningham. They shared how demand generation leaders are adopting new practices and AI-powered technology to engage and enable the buying committee.
SEP 14, 2020
ABM has become a fixture in many B2B marketing plans, accounting for 16% of B2B marketing budgets worldwide, according to February 2020 polling from Salesforce. That’s almost as large a share as advertising and technology, and a larger share than each of the staple B2B budget items of content, people, and research.
DEC 3, 2020
Toni Schmelzle, senior marketing manager, team lead, US SMB acquisition at SAP Concur, talks with Rimma Kats, executive editor at eMarketer, about how the company shifted their strategy without the impact of bad data.