Find out what you’ll need to build effective B2B ecommerce strategies

On today's episode, we discuss where B2B marketing is headed and what some of the biggest challenges will be along the way. We then talk about our brand new influencer marketing spending forecast, what to make of TikTok Stories, and Instagram testing ads within its Shops tab. Tune in to the discussion with eMarketer principal analyst Jillian Ryan and senior forecasting analyst at Insider Intelligence Eric Haggstrom.

Digitization is disrupting the B2B payments space, the largest addressable payments market. As the industry evolves, there will be a substantial opportunity for payment providers to meet changing preferences and capture market share.

OnboardConnect uses Equifax data and tech expertise to help organizations onboard new businesses for B2B transactions.

Kueski offers consumer installment lending in Mexico, and Nigeria-based TradeDepot offers B2B BNPL for online merchants.

Partnering with Billie lets Klarna’s European merchants offer B2B financing—helping it move early into a growing segment instead of vying for consumers.

It’s our second episode of Brand Anatomy, where we get exclusive looks inside leading brands! Today, eMarketer Briefing director Jeremy Goldman sits down with Panasonic's Brian Rowley, vice president of marketing, to discuss how the company—a longtime leader in consumer electronics—leveraged podcasting to reposition itself as a B2B and enterprise powerhouse.

US B2B payments declined slightly faster than expected in 2020 at -7.1% as opposed to -4.9% for an actual sales value of $25.539 trillion in 2020. By year end 2021, those sales will grow by 7.8% for an overall sales value of $27.542 trillion.

With Pay Later, SMBs can apply for short-term loans and pay them in equal installments—helping Veem carve out a piece of the BNPL market through B2B payments.

The service lets corporate clients send payment requests directly to the bank’s retail customers—helping it strengthen client relationships and opening the way for other transaction use cases, like B2B payments.

B2B Ecommerce Forecast. November. B2B Payments.

Amazon Business continues to grow, but it will hold only 1.7% of overall US B2B ecommerce site sales this year, according to our estimates. For context, we forecast that total US B2B ecommerce site sales will hit $1.583 trillion in 2021.

Here’s what the data suggests regarding a return to in-person events: many business travelers are cautiously weighing travel opportunities versus the often mixed bag that is virtual events.

And crypto payments are seeing even more traction internationally: Chinese ecommerce giant JD.com accepts the digital yuan, and over 100,000 retailers in India—including small businesses—accept Bitcoin. Looking Forward. PayPal’s entrance in the space will likely fulfill the promise of digital crypto payments.

To explore new online sales channels, B2B sellers are looking to marketplaces like Amazon, Alibaba and others. This report will cover how and why B2B sellers use marketplaces and how these platforms are transforming B2B ecommerce.