Global headlines bring Telegram to the spotlight: Messaging app finds followers and critics as awareness of it rises.

10M US households sign up for affordable broadband: Tens of millions of eligible households could be left behind due to service providers failing to cooperate, digital discrimination, and lack of awareness.

Carolyn Feinstein sees the chartered neobank’s still relatively low consumer awareness as an opportunity, not a handicap. She tells us why.

Major marketing campaigns are raising awareness of buy now, pay later (BNPL) among consumers and are going into overdrive for the holidays.

When unexpected market trends put more focus on health and wellness, The Vitamin Shoppe placed their customers center stage. Watch Industry Voices: Spotlight on CPG with Nadina Guglielmetti, marketing executive at The Vitamin Shoppe, to hear how precise investments in the customer journey can lead to big payoffs—in awareness, engagement, and credibility.

Stage 1: Awareness. Awareness sits at the top of the marketing funnel. At this stage, customers become aware of an insurer’s brand. Building brand awareness is crucial for insurers. Consumers shop when they need coverage—often in tandem with another major purchase, such as a car or a home.

People in the UK show the most awareness of the metaverse. More than a quarter (37%) of UK adult internet users surveyed in Forrester’s December 2021 Consumer Energy Index and Retail Pulse Survey said they are familiar with the metaverse. Nearly a third (28%) of UK online adults are interested in the promises of the metaverse, per Forrester. In France and Germany, awareness is lower.

Esports received heightened media attention during the onset of the coronavirus pandemic. While the publicity helped bring awareness to the growing industry, the pandemic will not have a significant impact on annual esports viewership or advertising revenues in the US.

Greater public awareness about labor issues in the tech industry, such as long hours, pay equity, and ethics concerns, will give workers who want to unionize more leverage.

But IMDb TV suffered from lack of consumer awareness. This rebrand hopes to change that and allow Amazon to make inroads into the profitable ad-supported video on demand (AVOD) business. Zoom out: A multitude of providers are concluding that AVOD is big business. Hulu, the leader in AVOD revenue, will make $3.67 billion from advertising this year, per MoffettNathanson analysis.

Building the market: The growing number of retailers entering the space will build awareness and interest in secondhand goods. More retailers accepting trade-ins should expand the selection of available secondhand items, which will attract more consumers to resale. Resale programs create a flywheel effect, as buyers become sellers and vice versa.

And yet, while AI surveillance systems would work well for a workforce of robots, human awareness that a computer is constantly watching and analyzing their movements could have a mental toll and alter behavior in ways not fully understood. While the movement analysis could help workers improve ergonomics and prevent repetitive motion injuries, such scrutiny could also risk mobility discrimination.

Eyeing D2C sales: Because HOKA is a newer brand, Deckers aims to leverage wholesale to introduce the brand and create awareness, said Dave Powers, Deckers president and CEO, during the retailer’s earnings call. “But at the end of the day, we want that traffic to end up on our website and in our stores,” he said. “We believe that that's the right model.”.