On today's episode, we discuss how the "Big Three" are driving the digital rebound, what we can expect from TV, and a step change for radio advertising. We then talk about the importance of YouTube recommending products shown in videos, consumer awareness of the sunsetting on third-party cookies, and how much Apple's privacy changes could affect Facebook's ad revenues. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom.

Memes can be an inexpensive and powerful tool for brands to connect and engage with their audiences on social media. They can help build brand equity and awareness through in-the-moment, lighthearted content.

Esports received heightened media attention during the onset of the coronavirus pandemic. While the publicity helped bring awareness to the growing industry, the pandemic will not have a significant impact on annual esports viewership or advertising revenues in the US.

The lockdown heightened consumers' awareness of brands that could meet their needs, particularly within digital channels. This had led to an increased degree of brand switching.

Earlier this month, Just Salad appointed its first CMO, Andy Rooks, to help bolster its sustainability efforts, new product launches and overall consumer awareness.

Branding also builds awareness and establishes credibility with prospects, customers, employees, and partners. Who are the stakeholders in a B2B branding exercise? Internal and external stakeholders should have a voice in crafting the brand. Internally, marketing leaders are the brand stewards who need to engage leaders across the organization and gauge general employee sentiment.

Consumers in Europe increasingly see brands in a much broader context. The public is becoming more alert to the ways companies and brands go beyond advertising and marketing to make other positive contributions—or not. The converse also applies: Brands that don’t step up to the plate, or are linked with counterproductive actions, can easily lose consumer approval.

It felt like a good fit to spotlight that community and bring awareness to their own companies.”. Working with a creator was essential. “We chose to partner with Karen Civil, who has an amazing following on Clubhouse already. We wanted to leverage the awareness that an influencer already had to help seed this message, but in a way that was authentic to their voice and in their community.”.

Social commerce is on the rise as visual platforms like Pinterest and Instagram fill a need for product discovery. By developing an effective social commerce strategy, brands and retailers can drive awareness, affinity, consideration and conversion.

Further, The Zebra could team up with nonfinancial platforms to enhance awareness for its offering. Small business insurtech Next Insurance, for example, recently partnered with Amazon to offer Amazon Business Prime members access to its offering.

Social commerce—which will rise 35% to $36 billion in the US this year—is the trend's current center of gravity as brands leverage digital media to gain awareness and scale, and commercialize faster than ever before. As the path to purchase tightens, how can brands capitalize on this trend through more effective marketing, media, and merchandising strategies?

On top of the steep price tag for becoming a chartered bank, Revolut will also need to build awareness among an unfamiliar customer base, which could add additional obstacles to scaling its business within the US. Given its current user count in the country is only a fraction of competitors’, this could be an equally difficult and expensive task on its own.

A strong brand can cultivate long-term awareness with a large audience—something that bottom-funnel, targeted marketing efforts cannot. While account-based marketing (ABM) enables B2B companies to reach targets that fit the ideal customer profile or have intent to buy, it doesn’t, by definition, let marketers reach the entire market or future buyers with a brand message.