On today's episode, we discuss how the "Big Three" are driving the digital rebound, what we can expect from TV, and a step change for radio advertising. We then talk about the importance of YouTube recommending products shown in videos, consumer awareness of the sunsetting on third-party cookies, and how much Apple's privacy changes could affect Facebook's ad revenues. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom.

Esports received heightened media attention during the onset of the coronavirus pandemic. While the publicity helped bring awareness to the growing industry, the pandemic will not have a significant impact on annual esports viewership or advertising revenues in the US.

Branding also builds awareness and establishes credibility with prospects, customers, employees, and partners. Who are the stakeholders in a B2B branding exercise? Internal and external stakeholders should have a voice in crafting the brand. Internally, marketing leaders are the brand stewards who need to engage leaders across the organization and gauge general employee sentiment.

Memes can be an inexpensive and powerful tool for brands to connect and engage with their audiences on social media. They can help build brand equity and awareness through in-the-moment, lighthearted content.

It would be great to see other ecommerce brands outside of period care lead some of these conversations and take bigger bets and drive awareness. I think so many ecommerce brands have their heads down in the lower funnel trying to get conversions on Facebook.

Trendspotting: Health plans could tap tech to boost usage and awareness of their SDOH plan benefits—and since they lack that type of tech in house, they’re turning to SDOH startups to boost engagement with their consumers. Some insurer execs agree more accessible virtual tools could help raise awareness among members about their SDOH benefits.

Limited services (24%), lack of awareness of costs (15%), confusing tech requirements (15%), and lack of information about providers (15%) are the top pain points driving healthcare consumers’ lower satisfaction rates. Digging into the data: It isn’t surprising that consumer satisfaction with telehealth dropped. Adoption of the tech increased dramatically since J.D.

After years of sluggish premium growth, the global health crisis raised consumer awareness about the importance of life insurance—which resulted in the largest year-over-year policy sales jump since 1983 in H1 2021.

Furthermore, in recent months several high-profile fintechs have struggled with AML issues, which could raise awareness of the problems that come with not properly complying with money-laundering regulations. UK neobank Monzo disclosed in July that it was under investigation by the UK’s Financial Conduct Authority for failings in its AML controls, per the BBC.

Social commerce is on the rise as visual platforms like Pinterest and Instagram fill a need for product discovery. By developing an effective social commerce strategy, brands and retailers can drive awareness, affinity, consideration and conversion.

As devastating disasters like July’s flooding become more common, policyholder awareness of the need to take out protection will grow—this presents an opportunity for innovative insurers to scoop up premiums. Some incumbents seem to have reacted to this critical demand: SwissRe rolled out a new flood product that aims to close this gap with flexible coverage.

Researchers at Johns Hopkins Bloomberg School of Public Health say technical factors like increased awareness of autism spectrum disorder (ASD), increased screening, and better diagnostic services could be contributing to the rise in pediatric cases.

Health plans’ top telehealth barriers: In terms of driving member utilization of telehealth, health plans feel most held back by a confusing member experience (46%), lack of awareness of virtual care offerings (40%), and inability to leverage data collected from remote monitoring devices (40%).

Digital banks are driving customers to their ranks, from awareness to account opening, with digitally native marketing strategies and value propositions. Streamlined account-opening flows are helping them close the deal. The ranks of digital-only bank account holders will swell to 53.7 million in 2025, up from 29.8 million this year, per Insider Intelligence forecasts.

Article: What China’s growing sustainability awareness means for brands.

Get ahead of the pack with these six essential tips to build awareness and drive sales for you ecommerce business:. 1. Increase your digital presence. According to a 2020 Statista survey of more than 1,000 shoppers, 49% of shoppers were more interested in online shopping than they were in 2019, and that percentage will likely increase this year.

HNW clients—those with $1 million to $50 million in investable wealth—have traditionally struggled to invest in private markets because they lack awareness of the asset class and firms impose high minimum thresholds, per the report. iCapital aims to close that gap by bringing institutional-quality private market solutions to individual investors.

At most, the continuing backlash can increase awareness of the use of this technology and its consequences.