A little over a year since its debut in the United States, Canada, and the Netherlands, Disney+ is now officially available to consumers in Latin America. Subscribers to the platform will be able to enjoy unlimited access to the company’s vast array of content from Disney, Pixar, Marvel, Star Wars, National Geographic, Fox, and more.

Our forecast for digital video viewers in Canada highlights greater consumption of the medium during the pandemic.

Digital video viewership in Canada is among the highest in the world, driven by high usage of YouTube and Netflix.

Ad-supported video-on-demand (AVOD) services took up 28.7% of the time users spent streaming video. In upcoming years, the SVOD category will likely take up a bigger share of people’s streaming time as HBO, Disney, Apple and NBCU continue to market their new products.

Meanwhile, Netflix is licensing its original show “Narcos” to Pluto TV, ViacomCBS’ free ad-supported video-on-demand (AVOD) product. Netflix is usually on the other end of these deals—paying to receive a show rather than the other way around. But this isn’t the first time Netflix licensed a show to another service. In 2018, it gave Comedy Central the rights to broadcast “Bojack Horseman” on linear TV.

Though it seems that Facebook Watch may have been receiving less attention recently, a June blog post showed that Facebook is still very much invested in the ad-supported video streaming service. Here are the highlights:. Ad Breaks, or 15-second pre- or mid-roll ads in videos that are least 3 minutes long, are now available in 40 countries worldwide. Canada is the latest country to support Ad breaks.

Digital's share of time spent is above 50% in China, US, UK, South Korea and Canada, but under 50% in France, Germany, Japan and India.

Consumers are spending more time with digital media, including media supported by video ads (for example, news sites with outstream video placements as well as ad-supported video streams). But the increasing inventories come alongside a drop in advertiser demand, leading to falling prices.

Ad-supported video-on-demand (AVOD): These services include free platforms like YouTube as well as those, like Hulu, that charge a subscription fee in addition to serving ads. Advanced TV: Television paired with technology that allows for new features, components or uses. Addressable, programmatic, OTT and interactive are all subsets of advanced TV.