Our latest forecasts for ad spending in Canada, which include our first-ever estimates for Google and Meta, show strong growth overall and an accelerated shift to digital.

Total time spent with media is more than 10 hours daily on average in Canada this year. In the years ahead, total time will shrink slightly, but digital formats will continue to steal time away from traditional media.

A little over a year since its debut in the United States, Canada, and the Netherlands, Disney+ is now officially available to consumers in Latin America. Subscribers to the platform will be able to enjoy unlimited access to the company’s vast array of content from Disney, Pixar, Marvel, Star Wars, National Geographic, Fox, and more.

More video viewers turn to ad-supported video-on-demand (AVOD) and free streaming options.

Our forecast for digital video viewers in Canada highlights greater consumption of the medium during the pandemic.

Consumers are spending more time with digital media, including media supported by video ads (for example, news sites with outstream video placements as well as ad-supported video streams). But the increasing inventories come alongside a drop in advertiser demand, leading to falling prices.

Meanwhile, Netflix is licensing its original show “Narcos” to Pluto TV, ViacomCBS’ free ad-supported video-on-demand (AVOD) product. Netflix is usually on the other end of these deals—paying to receive a show rather than the other way around. But this isn’t the first time Netflix licensed a show to another service. In 2018, it gave Comedy Central the rights to broadcast “Bojack Horseman” on linear TV.