The average US adult spent 25 additional minutes per day on mobile apps in 2020 than the year prior, according to eMarketer. And we expect these gains across most mobile activities will become permanent this year. In fact, we anticipate US adults will add 6 minutes to their average time spent with apps. As data suggests, it is clear that marketers need to revisit their mobile strategy for the year ahead. Curated by eMarketer, this collection of articles, insights, and interviews will help you understand the mobile landscape today across key areas such as in-app advertising, video, SMS, gaming, and more.

Average daily time spent with media shot past the 10-hour mark last year, pushing media consumption to new levels in Canada.

Last year, subscription OTT video time spent surged as housebound consumers watched more content on streaming video services during the pandemic. The average US adult spent 1:13 with subscription OTT video in 2020, a massive 36.8% YoY increase. Last year was the first year that average time spent with subscription OTT video services surpassed an hour.