AUG 23, 2021
Between February 2021 and June 2021, billboard CPMs in those 77 markets increased by an average of 58.4%, per AdQuick. Affordable CPMs. Billboards have a median CPM of $4.93, according to AdQuick, which is on the low side for outdoor ad formats. Street furniture average CPMs are $10.54 and CPMs for OOH ads at retail locations are $10.47. But the price changes vary significantly between markets.
APR 15, 2020
AUG 8, 2019
OCT 11, 2021
The average podcast cost per thousand (CPM) in August 2021 was $23.57, according to AdvertiseCast data cited by Inside Radio. This price is similar to connected TV (CTV), where CPMs hover between $20 and $30 on most streaming apps, according to Insider.
Performance Metrics |
FEB 18, 2021
DEC 16, 2020
This year, the average US adult will spend an average of 25 additional minutes on apps year over year (YoY). Most gains will become permanent in 2021, when US adults will average an additional 6 minutes on their phones.
Performance Metrics |
APR 1, 2020
APR 23, 2020
Social media advertising will remain vulnerable in Q2 and possibly longer. CPMs will stay low, spending cuts will persist, and ad creative will be tricky to get right.
NOV 24, 2020
When ad tech firm Kenshoo analyzed clients’ global campaigns managed through its platform on Facebook, Instagram, Pinterest, and Snapchat, it found that the average social CPM was $6.83 in September, nearly 20 cents above the September 2019 average. That was the first time since the pandemic started that prices were higher than in 2019.
AUG 13, 2020
With lower-than-average, competitive CPMs, B2Bs are turning to digital advertising to combat the loss of in-person events, meetings and traditional sales channels. This reallocation isn’t dollar for dollar, but there has been enough budget shift to drive substantial growth on paid digital channels.
DEC 19, 2019
Media Dynamics estimated that the average CPM for US primetime TV ads shown on broadcast stations that were sold during the Upfronts increased 13.2% to $36.19 during the 2019-2020 season. Cable CPMs increased 11.1% to $19.45 this year. Since 2016, broadcast and cable CPMs have increased by at least 8.0% per year.
SEP 18, 2019
As TV ratings plummet, the average CPM for US primetime TV upfront ads has nearly doubled over the past decade to account for the difference, according to Media Dynamics. And without a viable substitute for premium TV inventory, marketers still compete with their pocketbooks for this scarce real estate.
AUG 20, 2020
With lower-than-average, competitive CPMs, B2Bs are turning to digital advertising to combat the loss of in-person events, meetings and traditional sales channels. This reallocation isn’t dollar for dollar, but there has been enough budget shift to drive substantial growth on paid digital channels. Not sure if your company subscribes? You can find out here.
DEC 18, 2019
Media Dynamics estimated that the average CPM for US primetime TV ads shown on broadcast stations that were sold during the upfront selling period increased 13.2% to $36.19 for the 2019-2020 season. Cable CPMs increased 11.1% to $19.45 this year. Since 2016, broadcast and cable CPMs have increased by at least 8.0% per year. TV audiences are shrinking, which is making inventory scarcer.
APR 20, 2020
But ad spend across industries will be less on average, due to budget constraints and falling CPMs. Video is well-positioned for branding campaigns. Some advertisers are focusing on the upper funnel as they find it difficult to make sales—and digital video is a good substitute for campaigns in channels with less media consumption like out-of-home (OOH) and radio.
SEP 14, 2020
On Facebook and other platforms, you can have an average creative, and it will always work because the CPM is so low. You can have spray-and-pray campaigns, but not on LinkedIn, because it’d be too expensive.”. For some advertisers, it’s worth the premium.
APR 16, 2020
But ad spend across industries will be less on average, due to budget constraints as well as falling CPMs. Video is well-positioned for branding campaigns in the current environment. Some advertisers are focusing on the upper funnel as they find it difficult to make sales—and digital video is a good substitute for campaigns in channels with less media consumption now, like out-of-home (OOH) and radio.
NOV 25, 2019
In reviewing Q4 2018 to Q1 2019 internal data from Google Ad Manager, Google noted that programmers worldwide that added audience signals to their programmatic CTV ad offerings during this timeframe saw on average 11% higher CPMs compared with those that did not include these data sets. Aside from pricing, another pain point is that CTV campaigns require digital savvy and patience to execute.
APR 22, 2019
With connected TV adoption rising, advertisers are keen to access an increasingly sizable audience on a sizable screen. In fact, many connected TV ad buyers may pay north of $20 CPMs to do so, according to a new digital ad pricing statpack that eMarketer will be releasing April 10.
APR 7, 2020
"My analysis [in late March] of more than a dozen B2B sectors found that daily B2B keyword searches are down on average 35%. We are advising clients to slow or stop their spend on promotional ads, continue publishing educational content and even to take advantage of low CPMs in digital to promote helpful guides and webinars," he said.
JUL 9, 2019
And analysis of eCPMs conducted by mobile platform Smaato found that while eCPMS fell post-GDPR, they have since eclipsed pre-GDPR levels. “On the Smaato platform, we observed a drop in eCPMs in June 2018 for European Economic Area (EEA) inventory, but this leveled back to the pre-GDPR average in July 2018,” said Arndt Groth, CEO of Smaato. “Since then, eCPMs for EEA inventory have actually gone up.
SEP 15, 2020
Less ad effectiveness and lower CPMs: In H1 2020, Facebook ran a test among a group of app install ads in Audience Network. It found that personalized ranking generated 100% more revenues than nonpersonalized ranking. A more general drop in personalized advertising will likely lead to significant drop in CPMs.
FEB 24, 2021
“Even with the pandemic this year, we saw CPMs [costs per thousand] go through the roof. Having fewer political ads will help brands in terms of CPMs and being more cost-effective on social media platforms.”. According to data from digital agency Aisle Rocket cited by AdExchanger, for example, there was a 38% spike in CPMs on Facebook between September 2020 and the week before Election Day.
APR 8, 2020
According to App Annie data, the average smartphone user in China spent an additional 30% of their time on their mobile device in February.
MAR 15, 2021
Marketers that want to work with creators can tap into Triller’s Crosshype platform, where influencers can “be bought, with guaranteed views and calculable CPM [cost per thousand],” Lu said. Advertising. In October 2020, Triller announced a partnership with ad tech firm Consumable in which programmatic ads can be inserted between Triller’s videos.