But wait, there’s more: The average conversion rate for users who enable tailored advertisements and those who do not is in a statistical dead heat. Advertisers saw a 62.1% conversion rate for users who opted in to personalized ads. The conversion rate is 62.5% among consumers who have tailored ads blocked.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Matthew Wasley, senior product marketing manager at Adobe. He shared how product recommendations can increase conversions, average order value and brand loyalty.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Matthew Wasley, senior product marketing manager at Adobe. He shared the concept of self-driving sites and how product recommendations can increase conversions, average order value and brand loyalty.

As with the rest of ecommerce and digital advertising generally, for affiliate marketing, the holidays are boom times, when consumers often make bigger purchases resulting in larger average order values (AOVs) and do research online before buying.

The average conversion rate for campaign emails was 6.5%, lower than that of browse abandonment (7.6%), post-purchase (15.4%), product abandonment (17.3%), and cart abandonment messages (37.5%).

Offering BNPL to the growing pool of consumers who want it is becoming more important to merchants, in part because it helps limit cart abandonment and increases conversions: BNPL can juice retail conversion rates by 20% to 30% and average ticket sizes by 30% to 50%, according to estimates by RBC Capital Markets.