Digital ad spending across several industries in the UK has been up-and-down the past two years. There will be across-the-board growth this year, but at uneven rates, ranging from 33.0% for travel to 7.8% for automotive.
Digital ad spending in the US increased by $19.79 billion last year, a nice result given the stagnancy of the country’s overall media ad market (which includes traditional formats, like TV, radio, and print, where ad spending declined by 18.1%).
Ad spending growth was relatively even across the board in 2019, but we saw massive declines in 2020 for some segments like travel (-51.0%) and huge growth for others like computing products and consumer electronics (38.8%). And a few notable big swings are expected this year, too:. Travel ad spending will rise 33.0% this year—a massive 84-percentage-point swing.