Forecasts
| MAR 15, 2022
Forecasts
| JUN 1, 2021
Forecasts
| JUN 1, 2021
Forecasts
| JUN 1, 2021
Forecasts
| APR 29, 2022
Chart
| APR 6, 2022
Chart
| APR 6, 2022
Report
| SEP 16, 2021
After an inconsistent year for digital ad spending in 2020, every industry in the US will increase their outlays in 2021. The retail, consumer packaged goods (CPG), and entertainment industries will provide the biggest boosts, driving up overall digital ad spending by 25.5%.
Chart
| MAR 15, 2022
Report
| SEP 23, 2021
Digital ad spending across several industries in the UK has been up-and-down the past two years. There will be across-the-board growth this year, but at uneven rates, ranging from 33.0% for travel to 7.8% for automotive.
Report
| AUG 30, 2021
After a complicated 2020, most industries in Germany will accelerate their digital ad spending growth in 2021. The rebound for travel and auto will underwhelm, but retail spend will soar.
Chart
| FEB 28, 2022
Chart
| FEB 1, 2022
Report
| OCT 2, 2020
In a difficult year for advertising worldwide, digital ad spending in Germany will see only 0.8% growth. Most of the industries we break out will decelerate their digital ad spend to some degree, while travel and auto will reduce theirs dramatically.
Chart
| DEC 7, 2021
Chart
| DEC 2, 2021
Report
| MAY 23, 2022
Rapidly shifting customer expectations, disruption from new entrants, and new risks and coverage needs threaten to turn the property and casualty (P&C) insurance industry on its head. But insurers that digitally transform can come out on top.
Report
| OCT 27, 2021
Connected vehicles are changing the nature of transportation and mobility. Players in the traditional automotive ecosystem—including retailers and marketers—are using the massive amounts of data connected cars produce to enhance brand loyalty, create new revenue streams, and drive business growth.
Forecasts
| MAR 18, 2022
Report
| MAR 3, 2022
This is no small feat, with the top three US property and casualty insurers alone—Progressive, State Farm, and Allstate—spending more than $4 billion in advertising in 2020.
Article
| APR 26, 2022
Elon Musk and Twitter agree to $43.4B buyout: Musk hopes to take Twitter private with less content moderation and more free speech but will need to consider ramping up advertising to cover debt financing costs.
Audio
| APR 8, 2022
On today's episode, we discuss the next normal for retailers, digital ads in refrigerated aisles, what the point of the Oscars is, the potential NFL+ streaming service, regulators coming for the app stores, what makes American cars unique, and more. Tune in to the discussion with our analysts Blake Droesch and Dave Frankland and director of reports editing Rahul Chadha.
Article
| FEB 14, 2022
Tesla recalls are mounting: Issues range from the dangerous to the absurd but expose quality-control issues traditional carmakers have long solved. What can the industry learn from the deepening integration of tech?
Report
| OCT 13, 2020
The reports in this collection look at ad spending in the retail, financial services, computing products and consumer electronics, automotive, telecom, travel, health and pharma, media and entertainment, and CPG industries. Countries covered in this report series include the US, UK, and Germany.
Report
| NOV 16, 2021
Buoyed by a surge in US digital advertising, spending by the media and entertainment industries has exceeded pre-pandemic expectations and is poised for continued growth.