Travel ad dollars fly higher

The most common form of travel was via automobile, while methods like buses, trains, and cruises were not expected to make a meaningful recovery from last year’s slump. The overall volume of travelers still lagged behind that of 2019, when 42.8 million headed out for the holiday. More like this:. Report: US Out-of-Home Ad Spending 2021. Article: A new era in retail and ecommerce is emerging.

“Anyone can make a car if they have the technical ability," said Akio Toyoda, Chairman of the Japan Automobile Manufacturers Association and Toyota President. ”But, once they make a car, I hope they'll recognize they have to steel themselves for 40 years of responding to customers and to various changes.".

Automobile travel allowed people to venture outside in an isolated way that most other out-of-home activities did not. Because road traffic didn’t decline as much as mass transit, air travel, and indoor gatherings did, it became a more stable place for outdoor advertisers to reach viewers.

Given that demand for automobiles will remain pent up into next year, we expect automotive digital ad spending to rebound by 21.4% in 2021, slightly higher than overall digital ad spending growth, which will be 21.1%. In 2020, auto will account for 8.1% of total US digital ad spending.

Article: Planes, trains, and automobiles: Travel ad sales to soar in 2021. Article: Just 41% of US adults feel comfortable getting the coronavirus vaccine at a hospital. Report: The Digital Health Ecosystem.

National Automobile Dealers Association. Zenith.

For example, Amazon has reached agreements with BMW and GM to install Alexa as the built-in system, and it also has deals with other automobile companies, such as Ford, to offer Alexa as an option. Additionally, Amazon offers Alexa technology to auto manufacturers (and others) as the basis for their own voice assistants. Fiat Chrysler was the first automaker to sign up for this offer.

Lingering uncertainty over Brexit has had an impact on all industries across the British economy, but the automotive sector has been hit particularly hard, which has affected how much it can spend on digital ads.

Germany’s auto industry is central to the economy of the country and the region. But because of macroeconomic trends—like the volatility of the US-China trade negotiations and US President Donald Trump’s mixed trade signals on German cars—the automotive sector in Germany is underspending on ads compared with other industries. The medium-term prognosis remains uncertain.