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  • Report
     | 
    DEC 7, 2021

    CTV operators also have access to automatic content recognition (ACR) data that captures viewing behavior, which advertisers and retailers find valuable. Given that CTV ad spending will near $20 billion in 2022 and subscription revenues from streaming services will total $45.55 billion, per our forecasts, it makes sense that this market has become so competitive. Over the past year:.

  • Report
     | 
    AUG 19, 2021

    Because their devices are in millions of households, most of which opt in to sharing anonymized viewing information via automatic content recognition (ACR), the companies are sitting on a gold mine of data that can be of tremendous use to advertisers. “The ACR data is becoming more and more valuable,” said Raghu Kodige, co-founder and chief product officer at LG Ads.

  • Report
     | 
    NOV 18, 2021

    CTV operators also have access to automatic content recognition (ACR) data that captures people’s viewing behavior. This data is incredibly valuable to advertisers, retailers, and content studios. The abilities to leverage ACR data and generate advertising and subscription revenues make the CTV device market a hot one.

  • Report
     | 
    APR 28, 2021

    As part of the deal, Roku will receive Nielsen’s automatic content recognition (ACR) data and Nielsen will be allowed to incorporate viewing data from Roku into Nielsen’s measurement products. Nine TV networks in the consortium Project OAR began testing its technology to expand the amount of addressable inventory they sell. Univision also joined Project OAR.

  • Report
     | 
    NOV 13, 2020

    And while CTV data can be tapped from automatic content recognition signals, the average smart TV manufacturer has only 1.1 TV sets per household versus closer to 3 TV sets represented by set-top boxes, according to Comcast Advertising’s Marcus. Automatic content recognition technology captures content that actually appears on the TV screen while set-top box data collects channel-tuning activity.

  • Report
     | 
    MAY 21, 2021

    Automatic content recognition (ACR): Technology that tracks what people watch on internet-enabled TVs. Marketers use this data to measure which programs and ads viewers see. Connected TV (CTV): A TV set connected to the internet through built-in capabilities or through another device such as a Blu-ray player, game console, or set-top box or streaming stick (e.g., Apple TV, Google Chromecast, Roku).

  • Report
     | 
    MAR 2, 2021

    Automatic content recognition (ACR): Technology that tracks what people watch on internet-enabled TVs. Marketers use this data to measure which programs and ads viewers see. Connected TV (CTV): A TV set connected to the internet through built-in capabilities or through another device such as a Blu-ray player, game console, or dedicated streaming device (e.g., Apple TV, Google Chromecast, Roku).

  • Article
     | 
    NOV 16, 2020

    Tactics marketers use to reach viewers of ad-free services include striking product-placement deals, using automatic content recognition (ACR) data to spot when audiences flip to ad-supported platforms, buying ads on affiliated properties, and utilizing lookalike modeling and contextual targeting to try to comply with privacy laws. But these tactics have trade-offs and require work.

  • Article
     | 
    SEP 10, 2021

    Smart TV manufacturers like Samsung and LG have already made an imprint in measurement by selling their large troves of anonymized, automatic content recognition (ACR) data to advertisers. The leg up for Amazon is exclusivity: Amazon is the gatekeeper to a city-sized walled garden of data that includes not just viewership metrics, but also online shopping habits, Alexa data, and more.

  • Report
     | 
    DEC 22, 2020

    In November, Nielsen announced that in addition to the panel data it traditionally relied on, its TV ratings will incorporate viewing data from set-top boxes and automatic content recognition from smart TVs, which will help it measure addressable campaigns.

  • Report
     | 
    NOV 10, 2020

    Automatic content recognition (ACR): Technology that tracks what people watch on internet-enabled TVs. Marketers use this data to measure which programs and ads viewers see. Connected TV (CTV): A TV set connected to the internet through built-in capabilities or through another device such as a Blu-ray player, game console, or set-top box (e.g., Apple TV, Google Chromecast, Roku).

  • Chart
     | 
    APR 14, 2020
  • Report
     | 
    FEB 20, 2020

    Product-placement deals, targeting users elsewhere with automatic content recognition (ACR) data, funneling money to affiliated networks, and using contextual signals to inform ad buys are a few ways that marketers are indirectly finding these viewers. WHAT’S IN THIS REPORT? This report examines US subscription video trends and data.

  • Report
     | 
    OCT 5, 2020

    Automatic Content Recognition (ACR): Technology that tracks what people watch on internet-enabled TVs. Marketers use this data to measure which programs and ads viewers see. Connected TV (CTV): A TV set connected to the internet through built-in capabilities or through another device such as a Blu-ray player, game console, or set-top box (e.g., Apple TV, Google Chromecast, Roku).

  • Report
     | 
    OCT 6, 2020

    Automatic Content Recognition (ACR): Technology that tracks what people watch on internet-enabled TVs. Marketers use this data to measure which programs and ads viewers see. Connected TV (CTV): A TV set connected to the internet through built-in capabilities or through another device such as a Blu-ray player, game console, or set-top box (e.g., Apple TV, Google Chromecast, Roku).

  • Report
     | 
    MAY 14, 2020

    Vizio’s Inscape and Nielsen sell competing ACR (automatic content recognition) products that track people’s viewing patterns on smart TVs, so it wouldn’t be illogical if the historical gold standard of TV audience measurement focused more on its own advanced TV products instead of helping others set a standard.

  • Report
     | 
    NOV 26, 2019

    All these systems rely on automatic content recognition (ACR) technology embedded in smart TV devices to detect and report viewing to streaming fare, which is not a capability of standard set-top boxes. While ACR provides an important connection between linear and CTV viewing, it does have some shortcomings. First, only activity from connected devices such as Roku or Amazon Fire Stick can be reported.

  • Chart
     | 
    SEP 12, 2020
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