Connected vehicles are changing the nature of transportation and mobility. Players in the traditional automotive ecosystem—including retailers and marketers—are using the massive amounts of data connected cars produce to enhance brand loyalty, create new revenue streams, and drive business growth.

Intel is planning for its future as a key EV chip supplier: A $19B investment in Germany brings it closer to a burgeoning automotive industry looking to pivot into EVs in the next decade.

Ford looks to become more competitive against Tesla: Ford creates a dedicated EV division while maintaining gas-powered cash cows, highlighting the need for massive changes in the automotive industry.

Digital ad spending across several industries in the UK has been up-and-down the past two years. There will be across-the-board growth this year, but at uneven rates, ranging from 33.0% for travel to 7.8% for automotive.

After a complicated 2020, most industries in Germany will accelerate their digital ad spending growth in 2021. The rebound for travel and auto will underwhelm, but retail spend will soar.

EVs gaining ground: Despite a more cautious Q2 for many industries, electric vehicles are one segment seeing momentum beyond just the segment leaders. Here is a roundup of the latest EV developments.

Intel presses pause on PC chip hires: Rising inflation, surging competition, and a shrinking PC market force Intel to evaluate PC chipsets. Its austerity measures could resonate across the industry.

After an inconsistent year for digital ad spending in 2020, every industry in the US will increase their outlays in 2021. The retail, consumer packaged goods (CPG), and entertainment industries will provide the biggest boosts, driving up overall digital ad spending by 25.5%.

Tesla recalls are mounting: Issues range from the dangerous to the absurd but expose quality-control issues traditional carmakers have long solved. What can the industry learn from the deepening integration of tech?

The pandemic has caused the US automotive industry to reduce its digital ad spending by 18.2% in 2020. As car sales plummeted, dealerships closed, and manufacturing slowed, marketers backed off from performance initiatives and focused on branding efforts.

The reports in this collection look at ad spending in the retail, financial services, computing products and consumer electronics, automotive, telecom, travel, health and pharma, media and entertainment, and CPG industries. Countries covered in this report series include the US, UK, and Germany.