Geography

Asia-Pacific (17)
Europe (32)
Latin America (5)
Middle East & Africa (4)
North America (29)
Worldwide (7)

Content Type

Topic

Industry

Demographics

Publication Date

All
Analysis
Charts
79 Results
Filter
Sort by: Relevance | Date
  • Chart
     | 
    OCT 7, 2021
  • Report
     | 
    OCT 21, 2021

    Russia’s digital audio audience is also arguably underdeveloped, as just 42.7% of internet users listened to music, podcasts, audiobooks, or other digital content in the prior month. And time spent with music streaming specifically was unchanged YoY, at 48 minutes per day on average.

  • Report
     | 
    OCT 21, 2021

    The youngest cohort recorded a significant decline but still posted above-average engagement with music streaming, audiobooks, and other digital audio content at 68.3%.

  • Report
     | 
    OCT 21, 2021

    More respondents now listen to online music, podcasts, audiobooks, and other digital audio options than to broadcast radio, though by a small margin. Almost three-quarters (74.9%) of internet users listened to digital audio content in the month before polling, with younger cohorts more engaged than their elders.

  • Report
     | 
    OCT 21, 2021

    The share of respondents accessing music, audiobooks, or other audio content on digital platforms was effectively static at 62.3% in H1 2021, and live radio occupied 40 minutes more than music streaming on a typical day. Radio was most popular in higher-income households and in the 35-to-44 age bracket. Predictably, younger internet users were the top consumers of digital audio.

  • Report
     | 
    OCT 21, 2021

    Some 76.0% of respondents in UAE had streamed music, podcasts, audiobooks, or other digital audio content in the prior month. Historically, younger internet users predominated in these audiences, but these discrepancies are no longer so marked. On the other hand, the sharpest decline in digital audio usage was in the oldest age bracket.

  • Report
     | 
    OCT 21, 2021

    Two-thirds (66.7%) of internet users surveyed had accessed music, audiobooks, or other audio content via digital platforms in the prior month. But some of this shrinkage may be due to another adjustment in data analysis; unlike past years, GWI did not include Google Play Music in the list of digital music services that respondents were asked about.

  • Report
     | 
    OCT 21, 2021

    Seven in 10 respondents had streamed music, podcasts, audiobooks, or other digital audio content in the month prior. But penetration among 16- to-24-year-olds (87.3%) was more than double that in the oldest age bracket (40.2%). Voice assistants, too, are more popular with younger people. In the wider sample, 21.6% had used voice commands in the week before.

  • Report
     | 
    OCT 21, 2021

    By contrast, the share who streamed music, podcasts, audiobooks, or other digital audio content slipped from 58.2% to 56.8% year over year. However, this scale of change may be statistically insignificant, and due to a larger sample size that is more representative of the online population.

  • Report
     | 
    OCT 21, 2021

    Digital audio content, including music and audiobooks, climbed modestly year over year to reach 63.6% of internet users in H1. Penetration rose in almost all cohorts, falling only among the youngest group. Even with the decline, the 16-to-24 cohort posted the highest monthly usage, at 81.4%. Social media and messaging far surpassed any other activity in terms of reach and time spent in H1.

  • Report
     | 
    OCT 21, 2021

    In H1 2021, 68.1% of respondents had listened to music, podcasts, audiobooks, or other audio content online in the prior month. And age-related differences remained much more marked among digital audio consumers than among video viewers. In the youngest age group, 88.3% said they had listened to digital audio in the previous month.

  • Report
     | 
    OCT 21, 2021

    As last year, digital audio content—including music, podcasts, and audiobooks, for example—occupied marginally more time each day (1:44) than digital video but was less popular (used by 71.9% of respondents). That share had fallen in all cohorts except internet users ages 35 to 44. Offline media coexist with their digital counterparts, but the latter claim more attention.

  • Report
     | 
    OCT 21, 2021

    Just 56.4% of respondents had listened to digital music, podcasts, audiobooks, or other audio content in the month prior, a slight decline since 2020. Time spent each day with music streaming had risen by 7 minutes, to 1:04 on average. Podcasts also claimed more time this year, at 30 minutes daily versus 21 minutes in 2020. Traditional audio broadcasters reached a wider public.

  • Report
     | 
    OCT 21, 2021

    Penetration of digital audio—such as music, audiobooks, and podcasts—passed 80% in H1 2020 but fell to 73.9% this year. Usage was still greatest among the youngest cohorts and lowest in the 55-to-64 age bracket, at 55.2%. Some smart devices held little appeal, but voice assistants and game consoles posted gains in 2021. Smartwatch ownership was up only modestly in H1 2021, to 17.5%.

  • Report
     | 
    OCT 21, 2021

    Young people were also keener consumers of online music, audiobooks, and other digital audio content in H1 2021, though older cohorts closed the gap to some extent. Among respondents ages 55 to 64, 33.8% had streamed digital audio in the prior month, compared with 24.6% in the prior year. Usage among the 16-to-24 cohort was almost identical to their share in H1 2020, at 77.6%.

  • Report
     | 
    OCT 21, 2021

    In total, 58.8% of internet users said they had streamed music, podcasts, audiobooks, or other audio content from digital sources in the prior month. These behaviors still correlated strongly with age, ranging from 88.1% of 16- to 24-year-olds to 33.0% of those ages 55 to 64.

  • Report
     | 
    OCT 21, 2021

    Fewer internet users listened to online radio, audiobooks, and other digital audio content, as well. This decline may be partly due to GWI removing Google Play Music from the list of audio services tracked because the service was discontinued. Yet music streaming occupied more time this year in almost every country.

  • Report
     | 
    OCT 21, 2021

    About 90% of internet users in Vietnam had listened to digital audio content (such as music, podcasts, or audiobooks) in the month prior to polling this year. Only half as many respondents—44.1%—had listened to live radio during the same period. Similarly, music streaming accounted for an average 1:07 per day, double the 33 minutes devoted to broadcast radio.

  • Report
     | 
    SEP 9, 2021

    Audiobooks, in some form or another, date back to the 1930s, so Amazon didn’t invent this category. However, the company pioneered a digital market for both downloads and streams through its Audible imprint. Today, Audible is the industry standard in audiobooks. In the music business, Amazon hasn’t been particularly disruptive.

  • Audio
     | 
    OCT 10, 2019

    eMarketer principal analyst Victoria Petrock explains smart glasses: What can they do? What will they look like in the future? She then discusses Facebook’s new VR world, how many Americans listen to audiobooks and UPS’s drone delivery achievement.

  • Chart
     | 
    SEP 1, 2021
  • Report
     | 
    OCT 22, 2021

    It is worth noting that many Asia-Pacific countries have alternative—and in some cases very popular—non-music digital audio offerings, including different types of livestreaming, educational content, and audiobooks. However, these offerings are mainly in formats that we would not consider to be podcasts. In Latin America, the situation is entirely different.

  • Report
     | 
    APR 21, 2021

    A month later, it added about 100,000 podcast shows to its Audible audiobook service and, in December, acquired podcast network Wondery. At an IAB conference in March, Alan Moss, vice president of global ad sales for Amazon Advertising, mentioned that Amazon would launch podcasting ad products this year.

  • Chart
     | 
    OCT 21, 2021
  • Report
     | 
    OCT 15, 2020

    Fully 93.5% of respondents had also listened to digital audio content (such as music, podcasts, or audiobooks) in the month prior to polling this year—a leap of 15.5 percentage points year over year (YoY). Music streaming accounted for an average 1:04 per day.

Others also searched for