On today's episode, we discuss how Spotify did in Q1, what to make of its new subscriptions for podcasts, and how we expect audio consumption habits to change this year. We then talk about why people still listen to the radio and best practices for voice ads. Tune in to the discussion with eMarketer forecasting analyst at Insider Intelligence Peter Vahle.

Young consumers have led the way in terms of digital habits and consumption through the pandemic, but older age groups have been forced to catch up. Some old habits may die hard in these groups, but the digital future has definitely been hastened.

GlobalWebIndex found major age-related variations in digital audio consumption, too. Overall, 65.4% of internet users polled in Denmark streamed music, podcasts, or other digital audio content in the prior month, compared with 61.1% in H1 2019. But usage among those 16 to 24 remained far greater, approaching 93%.

Digital audio consumption includes listening to music, podcasts, or other audio content via internet-based audio streaming services within an app or website. That includes services like Apple Music or Apple Podcasts, Spotify, and Pandora. It also includes listening to podcasts the user downloads, though excludes other downloaded audio files like music MP3s.

Digital audio consumption also rose substantially YoY, across all demographics. In total, 58.1% of internet users said they had streamed music, podcasts, or other audio content from digital sources. These behaviors still correlate strongly with age, however, with penetration ranging from 89.4% of 16- to 24-year-olds to just 31.0% of those 55 to 64.

The NPR/Edison Research survey found that smart speakers were becoming increasingly popular for audio consumption and were starting to replace listening on smartphones and tablets in the past year. In April 2020, 23% of US smart speaker owners said they used their smart speakers most often for listening to audio, up from 19% in May 2019. Smart Home Control Grows.

Even with reduced commuting, mobile audio still grew in 2020. As more people return to commuting, we expect time spent with mobile audio to grow 9.1% in 2021 to reach 1:16, nearly 80% of total digital audio time. Overall, mobile audio will be the single biggest slice of mobile time spent. Over a quarter (28.9%) of mobile nonvoice minutes will be spent in audio apps or on audio sites in 2021.

If social network users start to engage in new social audio features (i.e., Twitter Spaces or Facebook Live Audio Rooms), that will also help drive up time spent. No. 3: In 2021, Facebook Will Experience Its Slowest Growth Ever. The number of US Facebook users will increase by less than 1% to 179.5 million in 2021, the lowest annual growth rate for the platform recorded.

On today's episode, we discuss what the pandemic did to the time we spend on our smartphones, which mobile activities people do more of, and what app category has emerged as a dark horse. We then talk about how a product's first review can impact the rest, how retailers can get returns under control, and whether it's better to be more, or less, like Amazon. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Yory Wurmser.

On today's episode, we discuss how time spent watching TV is changing, how TV ads favorability stacks up against other formats, and what's contributing to TV ad spending's resilience. We then talk about Paramount+ introducing a new tier with ads, how much time people spend with subscription-based vs. ad-supported video, and how much money are people willing to spend for the video streaming entertainment. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Ross Benes.

On today's episode, we discuss who owns everything in the media universe, the formation of Warner Bros. Discovery, and why Amazon bought MGM. We then talk about how people are consuming sports in different ways, CNN's new streaming service, and whether HBO Max with ads can make a big splash. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom.

As with SVOD, consumption of digital audio remains lower than in several other parts of the world. Just six in 10 respondents had listened to digital audio content (including music, podcasts, or audiobooks) in the month prior to polling. Music streaming accounted for 57 minutes per day on average. By contrast, nearly 78% had tuned in to broadcast radio in the previous month.

Digital Audio Listeners. Digital audio has benefited from the UK lockdowns. Even with the reduced commuting time likely eating into mobile audio listening, UK listeners still tuned in to digital audio elsewhere and will continue doing so.

Consumption of digital audio content followed a very similar pattern: More than two-thirds of the youngest cohort and 46.5% of affluents had streamed music, podcasts, or other digital audio material in the month prior; males were more likely than females to do so. The prevalence of PCs among seniors is shaping daily time spent with various media.

GlobalWebIndex also measured podcast consumption in 2020 for the first time; in Egypt, podcasts accounted for 49 minutes daily on average. Similarly, online press accounted for more time per day than print press, at 1:23 and 46 minutes, respectively. But both values rose from H1 2019.

Consumption of digital audio was also much more common among younger respondents in H1 2020. The share of internet users listening to streaming music, podcasts, or other digital audio content fell more than 10 percentage points with each decade of increasing age. Growing digital activity is slowly reshaping the device landscape.

This report reviews our final 2020 numbers and new 2021 forecast for US time spent with media, highlighting pre- and post-pandemic estimates and expectations. Special attention is paid to TV, connected TV, OTT, digital audio, and social media.

On today's episode, we discuss what brand-new forecasts the forecasting team cooked up in Q1, including time spent with TikTok and some direct-to-consumer (D2C) numbers. We then talk about say-through rates for voice ads, the battle between host-read and preproduced ads, and how knowledge workers will soon use a virtual assistant every day. Tune in to the discussion with eMarketer senior director of forecasting Shelleen Shum, directors of forecasting Oscar Orozco and Cindy Liu, and forecasting analyst at Insider Intelligence Peter Vahle.