DEC 9, 2020
Athletic apparel seller Vuori is dipping its toes in a new advertising realm with its first-ever TV commercials—an opportunity to spotlight its high-in-demand product category, as many consumers are gravitating toward activewear amid the pandemic.
APR 9, 2020
Over the past few weeks, retailers have closed their stores indefinitely as the coronavirus continues to spread in the US. Many brands, like athletic apparel seller Vuori, have shifted their focus to ecommerce and social media channels to stay connected to customers. We recently spoke with Vuori's founder, Joe Kudla, about his company's direct-to-consumer (D2C) beginnings, as well as its ongoing efforts during the pandemic.
JUL 6, 2021
Premium athleisure brand Sylphlike Loli, for example, keeps its prices below the RMB 300 ($43) threshold, in contrast to Nike and adidas. Cosmetics brand Perfect Diary, which caters more to the skin tones and concerns of consumers in China, has been stealing market share from L’Oréal’s Maybelline in recent years. These digitally native brands understand that consumers in China are not a monolith.
FEB 17, 2021
And while certain segments like athleisure did well, the category faced huge pandemic-related headwinds. Demand for workwear and event wear remained soft, while extensive, in-store shopping engagements simply weren’t in the cards for many consumers.
DEC 18, 2020
In June, athleisure giant Lululemon announced a splashy $500 million acquisition of Mirror, a home fitness digital media and equipment brand, giving it comparable assets to Peloton. In July, Nike announced that it was making its Nike Training Club app free permanently, expanding its addressable market of digital fitness consumers.
FEB 3, 2021
Apparel/accessories engagement is driven by everything from luxury fashion to youth fashion to athletic apparel to shoes. Consumer electronics that fare well in social commerce include gaming systems, headphones, and other entertainment accessories. Consumer goods need to use social as part of their brand-building mix, but social commerce presents a challenge.
OCT 22, 2020
With the digital fitness and athleisure trends accelerating during the pandemic, brands like Nike, Lululemon, and Peloton are poised for a strong season. Peloton set itself up for a massive holiday quarter by introducing a high-end version of its flagship stationary bike, Bike+, at a $600 price premium. It also cut the price of the original version by 15% to help spur more mass-market adoption.
SEP 14, 2020
Business Insider Intelligence research analyst Daniel Keyes and eMarketer principal analyst at Insider Intelligence Andrew Lipsman discuss the future of grocery and why Instacart is leading the charge. They then talk about lululemon's magical Q2, what Amazon's latest wearable can do that others can't, and how Peloton's new equipment fits into its overall strategy.
JUL 30, 2020
As consumers now spend much of their days at home, some have taken to wearing comfortable attire full-time. One in five US adults said they purchased clothing that is considered loungewear or leisurewear since the pandemic began, according to a June 2020 survey from CivicScience.
MAR 26, 2020
D2C darling of the athleisure sector Outdoor Voices recently ousted founder and CEO Tyler Haney after similarly spending too much while growing too little, resulting in a surprising down-round that chopped its valuation from $110 million to $40 million. Many D2Cs that have not been financially disciplined will eventually reach a critical juncture. Do they grow up, fail or get acquired?