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    Article
     | 
    DEC 9, 2020

    Athletic apparel seller Vuori is dipping its toes in a new advertising realm with its first-ever TV commercials—an opportunity to spotlight its high-in-demand product category, as many consumers are gravitating toward activewear amid the pandemic.

    Audio
     | 
    SEP 14, 2020

    Business Insider Intelligence research analyst Daniel Keyes and eMarketer principal analyst at Insider Intelligence Andrew Lipsman discuss the future of grocery and why Instacart is leading the charge. They then talk about lululemon's magical Q2, what Amazon's latest wearable can do that others can't, and how Peloton's new equipment fits into its overall strategy.

    Article
     | 
    APR 9, 2020

    Over the past few weeks, retailers have closed their stores indefinitely as the coronavirus continues to spread in the US. Many brands, like athletic apparel seller Vuori, have shifted their focus to ecommerce and social media channels to stay connected to customers. We recently spoke with Vuori's founder, Joe Kudla, about his company's direct-to-consumer (D2C) beginnings, as well as its ongoing efforts during the pandemic.

    Article
     | 
    JUL 30, 2020

    As consumers now spend much of their days at home, some have taken to wearing comfortable attire full-time. One in five US adults said they purchased clothing that is considered loungewear or leisurewear since the pandemic began, according to a June 2020 survey from CivicScience.

    Report
     | 
    DEC 18, 2020

    In June, athleisure giant Lululemon announced a splashy $500 million acquisition of Mirror, a home fitness digital media and equipment brand, giving it comparable assets to Peloton. In July, Nike announced that it was making its Nike Training Club app free permanently, expanding its addressable market of digital fitness consumers.

    Report
     | 
    OCT 22, 2020

    With the digital fitness and athleisure trends accelerating during the pandemic, brands like Nike, Lululemon, and Peloton are poised for a strong season. Peloton set itself up for a massive holiday quarter by introducing a high-end version of its flagship stationary bike, Bike+, at a $600 price premium. It also cut the price of the original version by 15% to help spur more mass-market adoption.

    Report
     | 
    MAR 26, 2020

    D2C darling of the athleisure sector Outdoor Voices recently ousted founder and CEO Tyler Haney after similarly spending too much while growing too little, resulting in a surprising down-round that chopped its valuation from $110 million to $40 million. Many D2Cs that have not been financially disciplined will eventually reach a critical juncture. Do they grow up, fail or get acquired?

    Article
     | 
    JAN 9, 2019

    “The athleisure movement has risen in tandem with the health and wellness industry. Today more than ever, consumers are prioritizing health and wellness, and companies like Nike, lululemon and adidas have really capitalized on this trend,” said Cindy Liu, forecast analyst at eMarketer.

    Article
     | 
    JUL 26, 2018

    Amazon's biggest sellers have been items like athletic gear, T-shirts and underwear by brands like Nike and Hanes. Amazon has also been successful in growing its clothing sales through the aggressive introduction of its own private labels, 86% of which were in the apparel, shoes and jewelry category, according to Gartner L2 research from March 2018.

    Report
     | 
    OCT 2, 2018

    The categories of women’s apparel and shoes also performed well, most noticeably in sneakers, casual wear, athleisure and street fashion. A March 2018 survey by Fortune China found that among high-earning senior executives, the most purchased luxury goods within the past year were watches, cosmetics and personal care products, while less than one in 10 bought luxury cars.

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