Asia-Pacific (84)
Europe (1)
North America (3)
Worldwide (1)

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    Publication Date: 10/2/2017
    Name: Jason Barnes
    Title: Vice President, Asia-Pacific
    Company: PubMatic
    Topics: Programmatic Advertising
    Geographies: Asia-Pacific
    Context: Jason Barnes, vice president for Asia-Pacific at PubMatic, discusses why programmatic is taking off in some markets in the region, but not others.
    Publication Date: 8/10/2017
    Name: Rahul Vasudev
    Title: Managing Director, Asia-Pacific
    Company: MediaMath
    Topics: Digital Video Advertising; Programmatic Advertising
    Geographies: Asia-Pacific
    Context: Rahul Vasudev, managing director of Asia-Pacific for programmatic marketing company MediaMath, talks about programmatic advertising in the region.
    Publication Date: 7/13/2017
    Name: Matt Harty
    Title: Senior Vice President, Asia-Pacific
    Company: The Trade Desk
    Topics: Programmatic Ad Spending
    Geographies: Asia-Pacific
    Context: Matt Harty, senior vice president of Asia-Pacific for demand-side platform The Trade Desk, discusses what's driving the growth of programmatic in Asia-Pacific.
    Publication Date: 6/23/2017
    Name: Delon Wang
    Title: Manager of Trends, Asia-Pacific
    Company: Mintel
    Topics: Consumer Behavior; Internet of Things (IoT); Virtual & Augmented Reality
    Geographies: Asia-Pacific
    Context: Delon Wang, manager of trends for Asia-Pacific at Mintel, discusses the consumer trends marketers should be paying attention to.
    Publication Date: 7/7/2017
    Name: Melanie Cook
    Title: Head of Strategy and Business Consultancy, Southeast Asia
    Company: SapientRazorfish
    Topics: Artificial Intelligence (AI)
    Geographies: Asia-Pacific
    Context: Melanie Cook, head of strategy and business consultancy for Southeast Asia at SapientRazorfish, discusses the rise of artificial intelligence (AI) in the region and how China became the market leader for AI research.
    Publication Date: 6/2/2017
    Name: Ander Orcasitas
    Title: General Manager, Asia-Pacific
    Company: Dynamic Yield
    Topics: Targeting; Personalization
    Geographies: Asia-Pacific
    Context: Dynamic Yield's Ander Orcasitas and Mukund Ramachandran discuss the unique challenges in personalizing brand experiences and identifying customers across channels in Asia-Pacific.
    Publication Date: 5/26/2017
    Name: Christian Konig
    Title: Founder
    Company: Finanzpro
    Geographies: Asia-Pacific
    Industries: Digital Banking; Insurance; Finance
    Context: Christian König, a former investment banker and current social media and content marketing consultant for financial products, talks with eMarketer about the rapid development of the financial technology sector in Southeast Asia.
    Publication Date: 4/27/2017
    Name: Shuba Krishnan
    Title: Director, Business Development
    Company: Innity
    Topics: Digital Display Advertising; Programmatic Ad Spending
    Geographies: Asia-Pacific
    Context: Shuba Krishnan, director of business development at ad tech firm Innity, discusses the challenges facing display advertising in Southeast Asia.
    Publication Date: 5/2/2017
    Name: Alexis Lanternier
    Title: CEO
    Company: Lazada Singapore
    Topics: Digital Shoppers & Buyers; Retail Ecommerce Sales
    Geographies: Singapore
    Context: In 2016, Alibaba made a bold stride into Southeast Asia through its acquisition of Lazada Group’s ecommerce properties in the region. Lazada Singapore is one of those platforms. We spoke with CEO Alexis Lanternier about the unique aspects of the city-state’s ecommerce sector, and what the company is doing to make gains among digital shoppers there.
    Publication Date: 2/1/2017
    Name: Gavin Buxton
    Title: Vice President, Sales, Asia-Pacific
    Company: S4M (Success for Mobile)
    Topics: Mobile Advertising; Digital Privacy & Security; Programmatic Ad Spending
    Geographies: Asia-Pacific
    Context: Gavin Buxton, vice president of sales for Asia-Pacific at mobile native ad technology firm S4M, spoke with eMarketer about how the mobile programmatic industry needs to advance the metrics it tracks, to drive value in the market and counter ad fraud.
    Publication Date: 11/29/2016
    Name: Vikas Gulati
    Title: Managing Director, Asia-Pacific
    Company: Opera Mediaworks
    Topics: Digital Advertising; Mobile Advertising; Traditional Media Advertising
    Geographies: India
    Context: Vikas Gulati, managing director of Asia-Pacific for Opera Mediaworks, talks about the need for advertisers in India's mobile-first market to move beyond impressions and clicks to more informative return on investment (ROI) metrics.
    Publication Date: 9/14/2016
    Name: Charles Debonneuil
    Title: Chief Marketing Officer
    Company: Lazada Group
    Topics: Digital Retail Practices; Mcommerce; Shipping & Delivery
    Geographies: Indonesia; Malaysia; Philippines; Singapore; Thailand; Vietnam
    Context: Lazada Group operates leading ecommerce sites in six countries in Southeast Asia. Two of its executives, Charles Debonneuil, chief marketing officer, and Pierre Poignant, chief operating officer, discuss the company's plans and operations.
    Publication Date: 9/1/2016
    Name: Sunita Kaur
    Title: Managing Director, Asia
    Company: Spotify
    Topics: Digital Music; Payment Methods; Content Marketing
    Geographies: Indonesia
    Context: Sunita Kaur, Spotify’s managing director for Asia, tells eMarketer about what made the streaming music service’s entry into Indonesia a success and the major hurdle it still faces in that country.
    Publication Date: 8/6/2018
    Name: Bennett Hong
    Title: CTO and Co-Founder
    Company: Jingshuo Technology Group
    Topics: Digital Advertising
    Geographies: China
    Industries: Technology
    Context: Even in spite of its inherent cost
    Publication Date: 10/2/2018
    Name: Henrik Balk, Elena Stenholm
    Title: Head of PMO, Transformation and IT, Vice President, Commercial Services
    Company: Finnair, Finavia
    Topics: Mobile Payments; Retail Sales; Digital Retail Practices
    Geographies: Finland; China
    Industries: Travel
    Context: Why Finnair and Finavia got on board with Alipay
    Publication Date: 9/24/2018
    Name: Tom Doctoroff
    Title: Chief Cultural Insights Officer
    Company: Prophet
    Geographies: China
    Industries: Luxury Goods; Apparel & Accessories
    Context: Luxury is fundamental to Chinese consumers' aspirations
    Publication Date: 9/28/2018
    Name: Sarah Zhang
    Title: Co-Founder
    Company: Points (PTS)
    Geographies: China
    Industries: Banking
    Context: Did the negative media hype get it wrong?
    Publication Date: 5/23/2016
    Name: R. Danielle Bailey
    Title: Head of APAC Research
    Company: L2
    Topics: Digital Shoppers & Buyers; Mobile Messaging; Social Commerce
    Geographies: China
    Industries: Luxury Goods; Retail; Consumer Products (CPG)
    Context: R. Danielle Bailey, head of APAC research at member-based business intelligence firm L2, discusses the promise of WeChat for marketers in China.
    Publication Date: 5/30/2018
    Name: Elgin Thompson
    Title: Managing Director
    Company: Digital Capital Advisors
    Topics: Marketing Technology
    Geographies: United States; China
    Context: China’s moment passed, but new investors are cropping up
    Publication Date: 12/18/2017
    Name: Ian McKee
    Title: Founder and CEO
    Company: Vuulr
    Topics: Digital Advertising; Marketing Technology
    Geographies: Worldwide; Singapore
    Context: Ian McKee, founder and CEO of Singapore-based Vuulr, explains the value of blockchain technology—and the threat it poses to the structure of traditional digital advertising.
    Publication Date: 12/18/2017
    Name: William Bao Bean
    Title: Managing Director
    Company: Chinaccelerator
    Topics: Artificial Intelligence (AI)
    Geographies: China
    Context: William Bao Bean, managing director of Chinaccelerator, explains how investments in artificial intelligence and machine learning are helping marketers improve user targeting and return on investment (ROI).
    Publication Date: 11/16/2017
    Name: Germaine Ng Ferguson
    Title: General Manager, Integrated Solutions and Analysis
    Company: StarHub
    Topics: Digital Video Advertising
    Geographies: Singapore
    Context: Germaine Ng Ferguson, general manager of integrated solutions and analysis at Singapore-based telecom StarHub, discusses why brands are demanding too much from campaign metrics.
    Publication Date: 10/10/2017
    Name: Shamsuddin Jasani
    Title: Managing Director
    Company: Isobar India
    Topics: Digital Video Advertising
    Geographies: India
    Context: Shamsuddin Jasani, managing director of digital agency Isobar India, explains how the rise of video and over-the-top (OTT) content is changing the way brands connect with consumers.
    Publication Date: 10/10/2017
    Name: Josh Ong
    Title: Director, Global Brand Strategy and Communications
    Company: Cheetah Mobile
    Topics: Mobile Video; Mobile Apps
    Geographies: China
    Context: Josh Ong, director of global brand strategy and marketing at Cheetah Mobile, talks about what makes an app go viral in China and whether that success can be replicated overseas.
    Publication Date: 9/18/2017
    Name: Himanshu Kulkarni
    Title: India Sales Director
    Company: AppsFlyer
    Topics: Mobile Apps
    Geographies: India
    Context: Himanshu Kulkarni, India sales director at AppsFlyer, discusses how to navigate the idiosyncrasies of India’s app market.