Our inaugural global forecast for podcast listeners shows deepening engagement with the medium across all geographies, although at widely varying rates. This report covers 18 major markets in North America, Europe, Asia-Pacific, and Latin America.
In some markets in the Middle East and Africa and Asia-Pacific, there will also be a gender skew toward males, in line with their increased likelihood to be internet users.
Mobile payments are near universal across use cases in China, thanks to high mobile penetration and the rise of a wallet duopoly that’s made them accessible, affordable, and convenient.