Publication Date: 10/6/2017
Topics: Programmatic Advertising
Context: Jason Barnes, vice president for Asia-Pacific at PubMatic, discusses why programmatic is taking off in some markets in the region, but not others.
Publication Date: 9/28/2017
Topics: Digital Ad Spending; Mobile Ad Spending
Context: Digital ad spending in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam is poised to swell thanks to heavy mobile investment across the region.
Publication Date: 9/22/2017
Topics: Ecommerce Sales
Context: China-based ecommerce companies Alibaba and JD.com have committed billions of dollars to establish themselves in Southeast Asia. US firms, including Amazon, have remained largely on the sidelines.
Publication Date: 9/18/2017
Topics: Artificial Intelligence (AI)
Geographies: China; India; Japan; Singapore; United States
Context: Autonomous vehicles are widely anticipated in some countries, like India and China, a multimarket survey found. But interest in Singapore and Japan is muted.
Publication Date: 8/31/2017
Topics: Sharing Economy
Context: Singapore-based Grab now counts Toyota among its investors. The ride-hailing service is also expanding its digital payment service in a bid to corner Southeast Asia's market.
Publication Date: 8/16/2017
Topics: Mobile Apps
Context: Way more mobile ads are reaching consumers in Asia-Pacific through apps than on the web. Data shows there’s no significant difference in consumer response between the delivery platforms.
Publication Date: 8/14/2017
Topics: Digital Video Advertising; Programmatic Advertising
Context: Rahul Vasudev, managing director of Asia-Pacific for programmatic marketing company MediaMath, talks about programmatic advertising in the region.
Publication Date: 7/24/2017
Topics: Programmatic Ad Spending
Context: Matt Harty, senior vice president of Asia-Pacific for demand-side platform The Trade Desk, discusses what's driving the growth of programmatic in Asia-Pacific.
Publication Date: 7/7/2017
Topics: Mobile Broadband
Context: 4G mobile connections will account for more than either 2G or 3G connections in Asia-Pacific for the first time next year, according to data from GSMA Intelligence. And by 2020, 5G will begin its own takeover of the region.
Publication Date: 6/12/2017
Industries: Digital Banking; Insurance; Finance
Context: Christian König, a former investment banker and current social media and content marketing consultant for financial products, talks with eMarketer about the rapid development of the financial technology sector in Southeast Asia.
Publication Date: 6/5/2017
Topics: Targeting; Personalization
Context: Dynamic Yield's Ander Orcasitas and Mukund Ramachandran discuss the unique challenges in personalizing brand experiences and identifying customers across channels in Asia-Pacific.
Publication Date: 5/17/2017
Topics: Mobile Payments
Context: Ant Financial was created to facilitate ecommerce transactions on Alibaba properties. But the company has grown well beyond those origins and is intent on taking the lessons it learned to the rest of Asia and beyond.
Publication Date: 5/3/2017
Topics: Digital Shoppers & Buyers; Retail Ecommerce Sales
Context: In 2016, Alibaba made a bold stride into Southeast Asia through its acquisition of Lazada Group’s ecommerce properties in the region. Lazada Singapore is one of those platforms. We spoke with CEO Alexis Lanternier about the unique aspects of the city-state’s ecommerce sector, and what the company is doing to make gains among digital shoppers there.
Publication Date: 5/2/2017
Topics: Digital Display Ad Spending; Programmatic Ad Spending
Context: Ad technology firm Innity operates offices across nine countries in Southeast Asia and Greater China. Shuba Krishnan, Innity’s director of business development, spoke with eMarketer’s David Green about the region’s surging demand for content marketing, efforts to improve transparency and how performance failures have damaged confidence in open exchanges.
Publication Date: 4/10/2017
Topics: Internet Users
Context: TV has already been displaced by the internet as the medium of choice among many kids in Asia-Pacific. More than three-quarters of internet-using children ages 6 to 14 said they would rather only have access to the internet than just be able to watch television, according to a recent poll.
Publication Date: 4/10/2017
Topics: Mobile Advertising; Mobile Social Media
Context: Consumers in Asia-Pacific are spending their time accessing social media platforms via smartphones. The region’s wealthy, social-focused smartphone users are an attractive target to advertisers.
Publication Date: 3/15/2017
Topics: Cross-Border Ecommerce
Context: The individual countries across Asia-Pacific may share the same corner of the globe, but they have very different online shopping habits.
Publication Date: 3/8/2017
Topics: Mobile Advertising; Ad Blocking
Context: Banner ads make up 77% of all mobile advertising tracked by Vpon in Asia-Pacific. With ad blocking in the region ascendant, advertisers may want to take a harder look at advertising on native apps.
Publication Date: 2/6/2017
Topics: Digital Ad Spending
Context: A new forecast for six key countries projects 20.4% digital ad spending growth in 2017, as consumer usage of mobile, video and social drives up spend.
Publication Date: 2/2/2017
Topics: Mobile Advertising; Digital Privacy & Security; Programmatic Ad Spending
Context: Gavin Buxton, vice president of sales for Asia-Pacific at mobile native ad technology firm S4M (Success for Mobile), is responsible for setting up and leading the firm’s expansion in the region. He spoke with eMarketer’s David Green about the differences between the mobile programmatic landscape in Asia-Pacific and in other regions, and how industry stakeholders can advance metrics to drive greater value and counter ad fraud.
Publication Date: 1/20/2017
Topics: Loyalty Programs
Geographies: Asia-Pacific; China
Context: After the November 2016 merger of SapientNitro and Razorfish to form SapientRazorfish, eMarketer’s David Green spoke with Seton Vermaak, the digital agency’s head of strategy in Hong Kong, about driving loyalty in Asia-Pacific’s travel market in 2017. Seton discussed how travel and hospitality brands are re-creating the idea of loyalty.
Publication Date: 1/19/2017
Topics: Mobile Apps
Geographies: Asia-Pacific; China; India; Japan
Context: The massive smartphone user populations in Asia-Pacific markets like China and India are making their presence felt in the mobile app sector.
Publication Date: 1/17/2017
Topics: Artificial Intelligence (AI)
Context: Consumers in Asia-Pacific are expressing strong interest in self-driving cars, mirroring growing curiosity about the technology around the world. But potential buyers in the region have safety concerns that could hold back widespread adoption.
Publication Date: 1/16/2017
Topics: Digital Video
Context: eMarketer expects digital video viewers in Asia-Pacific will rise 10.3% this year and climb at a steady pace through the forecast period due to increased smartphone penetration and mobile broadband growth, along with faster data speeds.
Publication Date: 1/3/2017
Topics: Mobile Internet; Smartphone Users
Context: Internet users in Asia-Pacific own smartphones at higher rates than their peers in Europe or North America. In fact, they surpass every region except the Middle East and Africa by that measure. However, other metrics show the region isn't as digitally advanced as that figure would suggest.
Publication Date: 12/20/2016
Topics: Mobile Advertising
Context: In Asia-Pacific, with a higher penetration of mobile phone users and growth in usage than in any other region, businesses understandably invest a significant portion of their media budgets in mobile advertising. Marketers also see mobile as a strong complement to marketing in social and search.
Publication Date: 12/12/2016
Topics: Time Spent with Media
Context: The rise of mobile devices has led to a seismic change in the way adults consume media in the Asia-Pacific region. Smartphone and tablet usage in China, Japan, South Korea and India is making for a new media usage mix.
Publication Date: 11/14/2016
Topics: Digital Video Advertising
Context: Advertisers hoping to target affluent consumers in Asia-Pacific would be wise to take a look at digital video. According to a study of media habits among the region's top 20% of earners, watching digital video clips was their second most popular activity.
Publication Date: 11/3/2016
Topics: Multichannel Marketing
Context: Multidevice usage is exploding in Asia-Pacific, and many consumers in the region now own as many as four or more devices. But this shift is creating problems for marketers, who are having trouble building accurate models for cross-screen advertising campaigns.
Publication Date: 10/25/2016
Topics: Computers; Digital Shoppers & Buyers; Smartphones; Tablets
Geographies: Asia-Pacific; India; Indonesia; Thailand; Vietnam
Context: Digital buyers in urban areas in Asia-Pacific are much more likely to use smartphones to make digital purchases than any other device, according to April 2016 polling. In Delhi, India, for example, nearly 100% of those surveyed said they bought via smartphone, while less than 20% had used a desktop or laptop.
Publication Date: 10/21/2016
Topics: Mobile Advertising; Marketing Tactics
Context: Most senior marketers in Asia-Pacific say display ads on the mobile web are their highest priority for mobile advertising, according to research from H1 2016. But that looks set to change.
Publication Date: 10/18/2016
Topics: Mobile Internet; Mobile Apps
Context: Research reveals a distinct split in how smartphone users in Asia-Pacific engage with smartphone apps. Those in more developed Asia-Pacific markets like Japan and South Korea tend to spend less daily time with apps and use fewer of the apps they have downloaded. This has implications for marketers as they seek new ways to keep app users engaged with their products.
Publication Date: 10/12/2016
Topics: B2C Ecommerce Sales
Context: According to an August forecast of B2C ecommerce spending in Southeast Asia, online transactions in the region are expected to grow at double-digital rates through 2020. Evolving consumer habits are a key reason for the increase, with many more consumers shifting their shopping to digital devices and online retailers.
Publication Date: 9/19/2016
Topics: Programmatic Ad Spending
Geographies: Indonesia; Malaysia; Philippines; Singapore; Thailand; Vietnam
Context: Like those in other regions, marketers in Southeast Asia are increasing their programmatic ad spending. Recent forecasts suggest companies in Indonesia and Malaysia currently lead the region in programmatic ad investment, though the dollar figures remain small in comparison to more mature markets.
Publication Date: 9/12/2016
Topics: Marketing Tactics
Context: Asia-Pacific marketers surveyed in July reported they considered a wide range of development areas important, with nothing emerging as a consensus winner—marketers were about as likely to say they were focusing on product development as CRM, for example. On social too, their priorities are split.
Publication Date: 8/8/2016
Topics: Retail Ecommerce Sales
Context: By 2020, nearly 30% of retail sales in Asia-Pacific will be made offline, but inspired by online activity, according to one researcher. Still, eMarketer estimates that Asia-Pacific has already shifted a larger share of its commerce to digital channels than any other region.
Publication Date: 8/2/2016
Topics: Mobile Advertising; Consumer Attitudes on Marketing
Context: A May 2016 survey highlighted that 63% of smartphone users in India felt ads provided them with useful information about deals, but just 20% of those in Australia felt the same. Users across the region disagree about how useful—or annoying—smartphone ads can be.
Publication Date: 7/26/2016
Topics: Mobile Users
Context: Just over half of all mobile connections in the world exist in Asia-Pacific, according to one source, and the share is expected to get slightly larger in the next few years. The region currently has almost 2 billion more mobile connections than the No. 2 region.
Publication Date: 6/24/2016
Topics: Customer Experience; Sharing Economy
Context: As connectivity in Asia-Pacific grows, so does the desire for on-demand customer service. And as executives employ such services, they expect, most commonly, to find improved customer service. More than two in five say they expect a benefit of on-demand customer service to be an uptick in consumer satisfaction.
Publication Date: 6/1/2016
Topics: Video-on-Demand (VOD)
Context: In just five years, one firm projects, revenues from video-on-demand (VOD) subscriptions in Asia-Pacific will more than triple, to $13 billion. Other research suggests the largest share of the region’s viewers are in Japan—and will continue to be.
Publication Date: 5/27/2016
Topics: Consumer Attitudes on Marketing
Industries: Marketing Management Trends
Context: Like many consumers in emerging markets, Vietnam’s younger generation is the most likely demographic to be engaged with digital. Richard Burrage, managing partner of Vietnam-based market research firm Cimigo, spoke with eMarketer about behavior across age groups in the country, and how to best reach the young consumers.
Publication Date: 5/13/2016
Topics: Native Advertising
Context: Research suggests marketers in Asia-Pacific are increasingly interested in native advertising, thanks largely to the format’s increased credibility and strong engagement with consumers. This enthusiasm is translating into strong growth in demand for native ads in Asia-Pacific, particularly when it comes to those seen on mobile devices.
Publication Date: 4/26/2016
Topics: Mobile Devices
Context: Multidevice users in Australia had more internet access options than their counterparts anywhere else in Asia-Pacific during H2 2015, according to data from one service provider. And these users are also adding more devices to their collections over time.
Publication Date: 4/22/2016
Context: Mobile shopping is mostly attractive due to its convenience, according to mobile phone internet users in Asia-Pacific. The ability to buy on the go, as well as use apps to shop and buy, were also popular.
Publication Date: 4/18/2016
Topics: Cost per Thousand (CPM); Clickthrough Rate (CTR); Cost per Click (CPC); Social Media Marketing; Performance Benchmarks
Geographies: Asia-Pacific; India
Context: Data documenting Facebook ad performance in Asia-Pacific sheds light into the key markets helping drive the company’s fortunes in the region. According to research from Nanigans, India and the countries of Southeast Asia delivered some of the strongest results.
Publication Date: 3/31/2016
Geographies: India; Indonesia
Context: According to 2015 data, mcommerce transactions in Southeast Asia and India make up 25% of ecommerce purchases among digital retailers in the region. Smartphones, rather than tablets, account for the vast majority of this mobile purchase activity.
Publication Date: 3/28/2016
Topics: Mobile Internet
Context: Mobile internet is a way of life across Asia-Pacific, with a 2015 survey finding that 90% of users in the region accessed the internet via a mobile device every day. Reliance on mobile internet in Southeast Asia and the popularity of social media are both key drivers of growth.
Publication Date: 2/25/2016
Topics: Internet of Things (IoT)
Context: What do internet users in Asia-Pacific want in a smart home? Most agree that security is tops—but there’s room for much more education.
Publication Date: 2/17/2016
Geographies: Indonesia; Malaysia; Philippines; Thailand
Context: Smartphone habits vary across Southeast Asia, according to 2015 research. But in all markets, users spend hours each day with mobile.
Publication Date: 1/25/2016
Topics: Internet Access Devices
Demographics: Teens; Children
Context: Mobile phones are the most commonly used digital devices among children ages 6 to 14 across Southeast Asia, according to November 2015 research. Most have also used a tablet, but desktop and laptop PCs are less common.