Incumbent insurers have accelerated their use of mature AI deployments in the past year to meet changing customer expectations and better compete with insurtechs. They’ll now need to infuse the tech across their business segments to unlock the full potential—including enhanced personalization, cost cutting, and stronger risk management—of AI-driven digital transformation.

Advances in AI and predictive analytics are using consumer scores to automate business decisions to predict things like risk and fraud. But concerns over fairness mean companies need to make scores transparent to consumers.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Salesforce's product marketing manager, Jozi Hall, and Forrester’s vice president, principal analyst, Kerry Cunningham. They shared how demand generation leaders are adopting new practices and AI-powered technology to engage and enable the buying committee.

Advances in AI and predictive analytics are using consumer scores to automate business decisions to predict things like risk and fraud. But concern over fairness means companies need to make scores transparent to consumers.

Andreas Cohen, founder and chairman of I-COM Global, a forum for digital leaders, joins eMarketer co-founder and Insider Intelligence chief evangelist Geoff Ramsey to discuss community building in a post-pandemic world, how attribution is evolving and AI's role in digital marketing.

Retailers across Western Europe are pioneering the use of AI to boost digital sales, and new options for delivery and returns are emerging. Yet Europe’s main markets have been slow to embrace social commerce.

Today’s brands must consistently deliver tailored, meaningful and relevant communications to customers and prospects alike, but it’s challenging. Find out how eBay used optimized marketing language to increase brand engagement and loyalty.