In 2021, Amazon’s US average revenue per user (ARPU) for its retail media network was nearly 4 times that of Instacart and close to 9 times that of Walmart.

Our forecast expected Twitter's US ad revenues per user (ARPU) to rise 41.6% from $53.63 in 2022 to $75.98 just two years later—but while Facebook’s ARPU is not growing at the same clip, we forecast its ARPU to be $142.46 for 2022, over two and a half times greater than that of Twitter.

Its average revenue per user (ARPU) is $12.96, well above many of its entirely or partly ad-supported brethren, and just slightly behind subscription-supported Netflix ($14.78). YouTube recently added thousands of ad-supported TV shows for free.

Average revenues per user slumped 39% year over year (YoY) to $64. Robinhood blamed the decline on lower trading volumes for options and equities. Despite the troubling bottom-line performance, net revenues increased 14% to $363 million for Q4 and 89% to $1.82 billion for the year. How we got here: The pandemic led to a flood of new investors in the stock market.

Fiserv, for example, describes its Clover integrated commerce ecosystem as “accelerating growth beyond payments, increasing merchant ARPU, and reducing churn,” per a March 2022 Investor Update.

Neobanks collect lower average revenue per user, but they’re offsetting this by serving customers at a lower operational cost. And given that they've built agile, modern tech stacks, neobanks become more profitable at scale. Investors have financed generous perks to help neobanks scale fast, and incumbents may feel pressure to cannibalize their own margins as these challengers grow further.

Roku’s average revenue per user increased from $12.68 in Q3 2017 to $22.58 in Q3 2019, according to company data cited by CNBC. On the monetization guide of its website, Roku states that it reserves the right to sell 30% of the inventory from the publishers it works with.