On today's episode, we discuss how the pandemic changed how we buy electronics and how omnichannel marketing and operations are evolving. We then talk about whether YouTube is living up to its potential, ESPN+'s sports rights strategy, and whether DAZN can shake up sports TV. Tune in to the discussion with head of ecommerce at Samsung Electronics Argentina Guido Shama, eMarketer senior analyst Matteo Ceurvels, and director of forecasting at Insider Intelligence Oscar Orozco.

This report explores the pandemic’s impact on total retail, ecommerce, and mcommerce sales in Latin America, with breakouts for Argentina, Brazil, and Mexico. It also examines key drivers fueling regional market movements in 2021 and beyond.

In 2020, Canada’s retail ecommerce sales had the second-highest growth globally behind Argentina

This report looks at the impact the coronavirus will have on total retail and ecommerce sales in Argentina, Brazil and Mexico, as well as its effect on consumer spending on essential vs. nonessential goods and services.

Top 10 countries for ecommerce growth

Argentina and Mexico will be the only two countries whose retail mcommerce markets will see growth taper off into the single digits in 2024 and 2025. Insider Intelligence subscribers can learn more about retail ecommerce trends in Latin America by reading our July reports:. Latin America Ecommerce Forecast 2021. Global Ecommerce Forecast 2021.

Growth is happening the fastest among Latin American countries, where Argentina led with 58.3% growth in 2020. China leads in terms of user share with 87.3% of mobile phone users 14 and older using proximity mobile pay. Looking ahead: By 2025, we expect proximity mobile payments will have over 1.49 billion users worldwide, translating to 48.2% of smartphone users.

As brick-and-mortar stores remained shuttered, ecommerce quickly became the channel of choice for many consumers in Latin America. In turn, retailers quickly shifted their attention toward online sales channels to keep pace with consumers’ growing appetite for online shopping.

This report explores the impact the pandemic has had on our latest regional estimates and trends for total media, traditional media, digital, and mobile ad spending in six markets in Latin America: Argentina, Brazil, Chile, Colombia, Mexico, and Peru.