JUN 28, 2021
Apple ad spend dips: Mobile app install ad spending on iOS devices has dropped off since the arrival of iOS 14.5 and AppTrackingTransparency. Whether marketers permanently shift budgets to Android depends on how good Apple's alternative tracking frameworks prove to be.
APR 14, 2021
Apple plans to roll out a major update to iOS this spring, requiring an opt-in before apps can track users across channels. "Behind the Numbers" host Marcus Johnson turns the tables on eMarketer principal analyst at Insider Intelligence Nicole Perrin to ask about the latest research on AppTrackingTransparency opt-ins, the China Advertising ID (CAID), and how advertisers are preparing.
APR 9, 2021
FEB 24, 2021
Advertisers' most-used identifier, the third-party cookie, is going away in less than a year. Mark Connon, general manager at identity graph provider Tapad, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss the difference between identity and identifiers, why the digital media ecosystem should be prepared to work with several identifiers going forward, and what will happen when Apple's AppTrackingTransparency framework rolls out.
SEP 15, 2020
The coronavirus pandemic and changes set to be implemented in the forthcoming iOS 14 are the latest shocks to an evolving app economy. This report will look at how these changes have altered developer monetization strategies and advertiser options.
JUN 10, 2021
Digital ad giants like Facebook and Google were essentially forced to add SKAdNetwork support when Apple’s AppTrackingTransparency (ATT) framework went into effect in late April. Having accurate information on mobile app installs is critical in determining campaign success, and fighting fraud. How it works: In iOS 14, marketers are out of the loop on their mobile app install data.
MAR 25, 2021
MAY 18, 2021
Thanks to its brand recognition and established user trust, Apple’s privacy labels and App Tracking Transparency framework are setting standards for privacy and data sharing as well as causing an opt-in paradigm shift in the industry.
DEC 16, 2020
Most attention paid to iOS 14 is on the App Tracking Transparency framework, which will compel app developers to notify users if they want to track and share their data using Identifier for Advertisers (IDFA).
MAY 11, 2021
To track or not to track? New data on iOS app tracking opt-in rates contradicts earlier estimates, but may ultimately offer a clearer glimpse into consumers’ real behavior.
JAN 11, 2021
US programmatic display ad spending was up more than 10% in 2020 despite the pandemic-induced recession and will rebound this year as advertisers continue shifting budgets to flexible, measurable media.
NOV 24, 2020
When the AppTrackingTransparency framework goes into effect, Facebook has said it will not ask for IDFAs. App developers that use a Facebook single sign-on could keep doing that but would have to get permission in the AppTrackingTransparency framework to do so even if it doesn’t involve using the IDFA.
JAN 6, 2021
eMarketer principal analyst at Insider Intelligence Yoram Wurmser discusses what he's paying attention to in 2021 and why: how the coronavirus changed mobile, the importance of iOS 14, and regulation's impact on location data.
JUL 2, 2021
Article: iOS ad spend drops as AppTrackingTransparency takes off.
JUL 4, 2021
But consumer privacy and data protection regulations, along with infrastructural changes like Apple’s AppTrackingTransparency (ATT) framework and the eventual deprecation of third-party cookies, are making ad targeting more difficult.
JUL 12, 2021
Apple had originally announced its AppTrackingTransparency (ATT) framework would go into effect in September 2020, and that change was put off until April 26, 2021. Under ATT, users must opt in to allow advertisers to track them across devices, on a per-app basis. Previously, users had been able to opt out of sharing their Identifier for Advertisers (IDFA).
MAY 12, 2021
Join us to hear more from Nicole Perrin, eMarketer principal analyst at Insider Intelligence, as she covers how to confront today’s attribution challenges, including Apple’s AppTrackingTransparency framework and the deprecation of the third-party cookie. Click here to reserve your seat.
MAY 4, 2021
Why Apple's AppTrackingTransparency (ATT) framework and the deprecation of third-party cookies will change these practices, and how to pivot your strategy. What data clean rooms are, and what you need to understand about secure data collaborations. What you should be doing to prepare for post-cookie attribution methods. Plus!
APR 23, 2021
Audio: The Ad Platform: What to expect from the AppTrackingTransparency update. Article: Big Tech’s funding of weak state data privacy laws may help it secure a favorable federal standard down the line. Article: Kid-centric mobile gaming companies reach settlement to stop tracking children under 13.
APR 20, 2021
With iOS 14.5, Apple is enforcing its AppTrackingTransparency (ATT), which requires app publishers and developers to obtain users’ direct consent before sharing their data with advertisers. These changes will have a profound effect on in-app advertising in the Apple ecosystem, as mobile programmatic advertising was previously underpinned by user-level targeting.
APR 15, 2021
What this means: Mobile gaming tends to be more resilient to privacy changes, such as Apple’s upcoming AppTrackingTransparency update, since games are typically owned by a few large publishers that can use first-party data to track and target ads. But this settlement effectively rids the involved mobile game developers of that advantage by barring them from using cross-app tracking.
MAR 18, 2021
Apple is already climbing Mount Everest with app tracking transparency, and a loophole this wide would mean the policy starts off with no teeth. As of now, some speculate that Apple might try to work with the CAID developers, since tech companies and the government are so closely aligned in China.
MAR 1, 2021
In late January 2021, Apple announced that its new AppTrackingTransparency framework will go into effect “in early spring”—months before Chrome is expected to deprecate third-party cookies. The framework will require users to opt in before any app can collect the IDFA, a persistent mobile device identifier. Most in the mobile app industry expect opt-in rates to be low.
JUL 22, 2021
According to AppsFlyer data as of a July 13 update (drawn from a sample of 31 million instances where users saw the App Tracking Transparency [ATT] prompt across 3,090 apps), 46% of users worldwide with any version of iOS 14 had authorized tracking via an ATT prompt. In the US, the overall opt-in rate was 37%.
MAR 30, 2021
The major social platforms hit the ground running in 2021, making substantial investments into many of today’s top social trends: audio, influencers, and short video, to name a few.