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| FEB 8, 2022
Sponsored content by AppsFlyer
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| FEB 15, 2022
AppsFlyer. Basis Technologies. Connatix. Digiday. Lotame. Mediaocean. MMA Global. Prohaska Consulting. Sapio Research. Schar School of Policy and Government at George Mason University. The Washington Post. Tinuiti. YouGov.
Report
| NOV 19, 2021
As UK consumers settle on new ways of shopping and buying post-pandemic, retailers must keep pace and cater to these new habits.
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| MAR 9, 2022
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| FEB 23, 2022
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| FEB 23, 2022
Article
| APR 29, 2022
The news: One year after Apple’s AppTrackingTransparency (ATT) update dramatically changed mobile advertising, the industry is beginning to stabilize and mobile ad spending is on the rise, per a report from AppsFlyer. By the numbers: In the months after ATT was launched, requiring apps to let users choose to opt-in or out of having their personal info tracked, opt-in rates were as low as 23.64%.
Report
| FEB 22, 2022
AppsFlyer. Branch. Comscore. Connatix. Digiday. Financial Times. Fluent. Fyber. LiveIntent. Lotame. Merkle. Singular. Tinuiti.
Article
| MAR 8, 2022
The number of US users that have seen the ATT prompt and opted into tracking is relatively low, per December 2021 information from AppsFlyer. Alternative solutions: Big Tech platforms and small game developers alike are looking to online sales, subscriptions, and in-app purchases to bolster revenues in the face of deteriorating ad effectiveness. Meta is aggressively pursuing ecommerce.
Video
| AUG 20, 2021
Sponsored content by AppsFlyer
Report
| NOV 4, 2021
AppsFlyer. Emplifi. Hootsuite. LiveIntent. Measure Protocol. Pivotal Research Group. Sprout Social. Tinuiti.
Video
| JUN 6, 2021
Sponsored content by AppsFlyer
Article
| APR 9, 2021
IDFA isn’t dead yet: New AppsFlyer data suggests that tracking opt-in rates could be much higher than the industry’s expectations, a spot of optimism that could make it worthwhile to keep collecting Apple’s Identifier for Advertisers (IDFA).
Report
| AUG 18, 2021
AppsFlyer. Forrester Consulting. Interactive Advertising Bureau (IAB). LiveIntent. Lotame. OnAudience.com. Winterberry Group.
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| DEC 21, 2021
Report
| MAR 28, 2022
Meanwhile, 37% of customers using iOS 14 or later opted in to cross-app tracking, per a December 2021 AppsFlyer report. Those rates represent a big loss in the trackable audience that marketers need to compensate for.
Report
| JAN 11, 2022
With iOS 14.5 adoption now at 96% among US social media app users, just 28% of those shown an ATT prompt on any social media app have opted into tracking, per data from mobile measurement partner AppsFlyer as of November 23, 2021. On April 26, 2021, Apple’s AppTrackingTransparency (ATT) framework went into effect with the rollout of its iOS 14.5 update.
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| AUG 5, 2020
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| JUL 22, 2021
Given the choice between paying for content and sharing data, 31% of US smartphone owners said they’d allow tracking to all apps rather than pay to subscribe, according to a February 2021 AppsFlyer and MMA survey. Receiving more personalized experiences, whether with ads, content, or brands.
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| NOV 22, 2021
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| NOV 22, 2021
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| NOV 22, 2021
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| NOV 22, 2021
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| NOV 16, 2021
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| NOV 16, 2021