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FEB 3, 2021
As WeChat enters its second decade, Allen Zhang Xiaolong, chief architect of the super app, pledged at an annual conference to make videos its cornerstone in the coming years. More specifically, Zhang spotlighted Channels, its short-form video feature, and a more seamless user experience with official accounts and miniprograms (lightweight apps within WeChat that require minimal downloading and disappear after use).
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FEB 8, 2021
It looks likely that apps and other service providers will pursue more varied monetization strategies this year. Traditionally, apps mostly pursued two strategies: in-app purchases and in-app advertising. Over the past couple of years, many developers have combined the two, but we’re increasingly seeing them use subscription-based models, as well as coupons or other incentives for viewing advertising, such as rewarded video. This shift will continue into 2021.
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JAN 24, 2021
Food delivery apps like Uber Eats, DoorDash, and SkipTheDishes—a Winnipeg-based homegrown competitor to the US-based services—had already established a foothold before the pandemic. The greater need for delivery last year elevated their influence in food service, even though the fees they charge have raised concerns in the restaurant industry and for regulators.