Apple towers over today’s smartwatch and hearable markets, and it’s well-positioned at the top of the smartphone market. AirPods will account for 31.1% of the US hearables market this year. Apple Watch users will represent 46.2% of US smartwatch users.

For paid social, promotion typically occurs in three phases: in the lead-up to the event, during the event to encourage users to watch live, and finally boosting the livestream once it’s ended. As of now, most of the reach on livestreams still happens post-live, Gerber said. Tap ISR for Branding Power and Incremental TV Reach.

The Apple Watch Series 7 is the most expensive smartwatch on the market, with prices starting at $399. Google’s Fitbit Sense ($299.95) and Samsung’s Galaxy Watch4 ($249.99) are priced lower, but not cheaply. Amazon Halo comes with fewer features, and accordingly the lowest prices ($79.99 for the View, which includes a screen, and $99.99 for the Band).

Streaming services hit highs and lows at this year’s Emmy Awards: While Netflix and Apple TV+ swept categories and broke records, Paramount+ users struggled to simply watch the event.

The iPhone followed suit with a multi-touch display, and the Apple Watch with the digital crown.

We detail why the new tech could help it gain ground on competitors like Apple.

Google encroaches on Apple in wearable-based clinical research: A study in partnership with the University of Oregon hopes to learn how smartphone use impacts wellbeing. We detail how it helps Google make inroads into health studies.

Withings offers medical-grade wearables already in use in clinical environments vs consumer-friendly ones like Fitbits and Apple Watches. That gives it a leg-up when it comes to proving its clinical efficacy. For example, clinicians are already using data from Withings devices in their EHR workflows.

The tech giant appears to have switched Apple Cash over from Discover to Visa and enhanced fraud prevention features for Apple Pay.

This year’s highly anticipated Google I/O developer’s conference kicked off yesterday and all eyes were on the announcement of the new Pixel 6a, Pixel Watch, and Android 13, which were all covered along with updates to various Google Search, Maps, and Translate services.

Meta uses fitness data to tap into Apple’s ecosystem: Bringing the metaverse’s fitness stats into Apple Health via Oculus headsets helps Apple users close their activity rings and gives Meta synergy with a larger user ecosystem.

For example, unlike the Apple Watch (also FDA-cleared for patient-recorded EKGs), AliveCor’s wearable device doesn’t simply share a PDF with the physician—it goes a step further and incorporates the data into their EHR system. However, while better EHR integration is good news for overworked physicians, that doesn’t necessarily mean consumers will find Alivecor’s wearable easier to use.

Respondents to the survey noted that commercial wearables like Apple Watch and Fitbit devices were much easier to use than prescribed wearables (e.g. AliveCor, Withings, or Philips). Medical-grade wearables makers could take a page out of consumer tech companies’ books by making their wearables more user friendly.

Apple is reportedly adding its most advanced sensors ever to its Series 7 Watch (temperature, glucose sensors)—here’s how its leadership in the wearables space could help prop up its healthcare play.

Recent reports say Apple has paused its virtual and in-person primary care ambitions—we unpack why its Watch and iPhone footprint could help it flourish when it decides to press play.

eMarketer principal analysts Nicole Perrin and Yory Wurmser check in on the ongoing privacy debate, looking at data privacy, device privacy and privacy legislation. They also discuss child privacy laws in the US, telemedicine adoption and an Apple Watch partnership.

The Apple Watch in particular saw unprecedented growth and new user adoption, while challengers lag far behind. With competing smartwatches still months out, competitors need to find other ways to challenge Apple’s devices on price, functionality, and cross-platform compatibility.

Apple towers over today’s smartwatch and hearable markets, and it’s well-positioned atop the smartphone market.

For instance, insurer Aetna launched an Apple Watch-based program in 2019 granting rewards to certain members for engaging in healthy behaviors—like exercising and scheduling preventative screenings—that go toward earning gift cards or an Apple Watch.

Consumers are caught up in the “quantified self” movement, using fitness wearables like Apple Watch, Google Fitbit, or Amazon Halo to gain biometric feedback, which are self-directed. Some are encountering VR, AR, and sensors as digital therapeutics or remote patient monitoring devices, which are provider-directed.

The engines that power voice assistants are getting embodied in the ever-popular smart wearable, the way Siri is in the Apple Watch, for example. Many popular features will continue to come wrapped in a conversational AI user framework. Driving. These AI technologies are also making their way into cars as the number of connected vehicles on the road continues to grow.