Android has a similar product called Instant Apps, but App Clips should have broader consumer and developer uptake because 1) the Apple ecosystem revolves more around apps than the web, and 2) Apple has made the connection seamless between a call to action—such as those accompanied by a QR code, deep link, or a place card (business information page) in Apple Maps—and the specific page in an app.

Other ad revenues at Apple for App Store search advertising. Ecommerce channel ad revenues at Amazon’s competitors, including Walmart. Search and the Ecommerce Channel. Per our first-ever forecast for ecommerce channel ad spending in the US, $17.37 billion will be spent within the segment this year, a 38.8% increase over 2019.

And over the summer, Apple announced it would also create difficulties for marketers by making the Identifier for Advertisers (IDFA) opt-in. These changes will hamper advertisers' insights into who was exposed to or interacted with ads, as well as their ability to connect data to that of other channels.

Three-fourths of the music industry’s revenues now come from streaming services like Spotify, Amazon Music, Apple Music and Pandora. As these services continue to increase their share of total music industry revenues, look for them to spend more money marketing their products.

A fast-rising challenger is Apple Search Ads (ASA), which according to AppsFlyer in May 2019 accounted for 4% of iOS app installs, a 33% increase since March 2019. Apple Search Ads drove 12% of non-organic installs in May 2019. Apple shows only one ad per search, and it can include three screenshots, which increases the impact.

Google's slice of the digital ad market is bigger in Europe than it is in the US or other world regions because many consumers in Europe have Android, not Apple, devices. We estimate that Google search revenues will account for nearly 82% of all spending on search ads in Germany in 2019.

Making a big push to upgrade Apple Maps, Apple announced in June 2019 that it plans to roll out an improved app later this year on iOS 13. Google continues to regularly add features to its Google Maps app, the latest being a feature that alerts users of live traffic delays for buses and predictions on transit congestion.

As the broader economic and political situation remains unsettled, many advertisers will stick with tried-and-tested solutions, such as Google search ads and marketing via Facebook. Together, Google and Facebook will claim more than 75% of digital ad spending in France in 2019. GDPR continues to influence the ad industry in France.

Q: What's been the impact of Safari's ITP on spend against Apple users? Has there been any impact on eCPMs as a result? A: As detailed in a couple of reports this year, Apple’s ITP 2.0, 2.1 and 2.2 have effected mobile web spend and as a result, eCPMs.

One area that still hasn’t arisen is voice search ad products, which are likely to come at some point. In-app header bidding will gain steam. Mixed. In-app header bidding did grow significantly in 2019, but it still represents a small part of the ecosystem (single digits of programmatic for sure).

YES: ‘Sign In with Apple’ will dent Facebook’s targeting. Apple in June announced that it would begin offering its device owners an easy and more privacy-aware way to sign in to apps and websites by using their Apple ID. The sign-in process also lets users create a relay email address that hides their actual email address from the website or app.