Forecasts
| APR 26, 2022
Report
| FEB 15, 2022
Video
| DEC 13, 2019
eMarketer vice president of business development Marissa Coslov discusses our latest estimates for revenues derived from app installs in the US and growth drivers like Snapchat and TikTok.
Article
| FEB 24, 2022
The rollout of AppTrackingTransparency (ATT) in iOS 14.5 effectively deprecated the primary way publishers and advertisers track users on iOS and changed how the mobile ad industry approaches monetization and measurement.
Article
| JAN 31, 2022
Apple earnings show how much its ad business has grown amid iOS 14.5: App Store search ads have benefited greatly from its privacy update—something advertisers have known for a while and regulators won’t be able to ignore for long.
Report
| FEB 23, 2022
More than digital app install ads are needed—instead retailers need to activate other communication channels like email, TV ads, and in-store communications to get apps on devices. The downstream benefits of being in the consideration set when the shopping journey moves to mobile are critical to achieving holiday success. Invest in Membership and Loyalty Programs.
Chart
| NOV 22, 2021
Chart
| MAR 9, 2022
Chart
| NOV 16, 2021
Report
| JAN 11, 2021
US programmatic display ad spending was up more than 10% in 2020 despite the pandemic-induced recession and will rebound this year as advertisers continue shifting budgets to flexible, measurable media.
Report
| FEB 22, 2022
Apple's introduction of AppTrackingTransparency in iOS 14.5 changed how the mobile app industry approaches monetization and measurement. Here’s what you should know about the changes, along with best practices for mobile publishers and advertisers.
Article
| JUN 28, 2021
Apple ad spend dips: Mobile app install ad spending on iOS devices has dropped off since the arrival of iOS 14.5 and AppTrackingTransparency. Whether marketers permanently shift budgets to Android depends on how good Apple's alternative tracking frameworks prove to be.
Report
| DEC 16, 2020
I think … a lot of brand advertisers are going to push for [that].”. App Clips make this call to action easier and should reduce the emphasis on app install advertising for brands with a presence in the physical world.
Chart
| JUL 8, 2021
Chart
| JUL 6, 2021
Chart
| JUN 9, 2021
Performance Metrics
| APR 1, 2020
Chart
| JUN 16, 2020
Chart
| NOV 11, 2020
Chart
| MAR 16, 2020
Chart
| FEB 13, 2020
Article
| SEP 9, 2021
Facebook is challenged by iOS ad measurement problems: As it reinvents how it measures ad effectiveness, the platform could see some ad dollars shift elsewhere.
Chart
| NOV 19, 2020
Chart
| APR 21, 2020
Chart
| APR 21, 2020