SEP 14, 2021
Today’s smartphone users can choose from millions of mobile applications. But with so many apps available, user acquisition can be challenging for app developers, and analytics-based engagement and retention strategies are critical.
SEP 20, 2021
The pandemic has changed customer expectations, providing a welcome boost to insurtechs’ and Big Techs’ user growth and forcing insurers to adapt.
AUG 31, 2021
It led a $50M round in Aumni to scale its investment analytics capabilities in private markets, and we expect the incumbent will seek more targets in H2 to power its digital transformation.
SEP 26, 2021
Sponsored content by ITX Corp. and Edgeworth Analytics
SEP 10, 2021
The etailer is working on a new point-of-sale solution for non-Amazon merchants with features like contactless enablement, customer analytics, and inventory management.
AUG 17, 2021
SDOH has long been a buzzword in healthcare, but progress has been moving at a glacial pace: We unpack how Unite Us’ acquisition of health data and analytics company Carrot Health could help change that.
AUG 10, 2021
Pizza Hut looks outside of the box: The fast-food chain seeks to regain leadership in digital food delivery through AI and analytics.
AUG 24, 2021
JUL 7, 2021
Watch our Tech-Talk Webinar with Litmus to hear about email analytics trends and how marketers are pivoting in light of recent privacy changes.
JUL 4, 2021
eMarketer was pleased to moderate a Tech-Talk Webinar featuring Merkle’s Shirli Zelcer, head of analytics and data, Scott Nuernberger, senior vice president, analytics, Amanda Gessert, analytics solution lead, and Alice Harmon, senior director, customer analytics, health. They shared how analytics ensures a systematic means of evaluating outcomes, and improving the overall process.
JUL 8, 2021
eMarketer was pleased to moderate a Tech-Talk Webinar featuring Epsilon’s Shelly Photiades, vice president, strategy services, Sandeep Gadre, senior director, product management, and Evan Goldstein, vice president, analytics. They shared what financial services marketers can do to make their marketing work harder – and what that looks like in real life.
JUL 6, 2021
eMarketer was pleased to moderate a Tech-Talk Webinar featuring Similarweb’s Chloe Nicholls, product marketing manager, and Walgreens Boots Alliance (WBA)’s Robbie Shepherd, insights development and capability manager. They shared how trendspotting via digital analytics can help you understand your customers better, and discover growth opportunities.
JUN 24, 2021
Adobe Analytics estimates that total US ecommerce sales on Prime Day surpassed $11 billion, and Amazon said that its global customers bought more than 250 million items during the coveted two-day shopping event.
JUN 14, 2021
Whether it’s the visitors’ app or in-park operations team, Universal Parks & Resorts is dedicated to delivering seamless guest experiences. To create relevant, immersive moments, the theme park relies on its core data and an integrated customer data platform (CDP). Watch Industry Voices: Spotlight on Travel with Universal Parks & Resorts’ Leah van Zelm, vice president of global marketing analytics.
NOV 30, 2020
Advances in AI and predictive analytics are using consumer scores to automate business decisions to predict things like risk and fraud. But concerns over fairness mean companies need to make scores transparent to consumers.
MAY 19, 2021
Advertisers have a lot of information to bring together to understand how to gain more market share for their business. Mike Menkes, senior vice president at measurement firm Analytic Partners, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss what might happen if competitors increase spending while you hold your budget steady, how creative can boost video ad effectiveness, and how ads for one product often have a "halo" that extends to other products, as well.
APR 1, 2021
eMarketer was pleased to moderate a Tech-Talk Webinar featuring Salesforce Datorama's Rebecca Haly, director, customer success, Compare the Market’s Travis Naughton, head of marketing technology and analytics, and Grab’s Asha Gourinath, performance marketing and CRM lead, growth markets. They discussed how APAC marketers have had to pivot their strategies and accelerate digital transformation due to the coronavirus pandemic.
JUL 15, 2020
Social listening is helping businesses take the pulse of their consumers and make faster marketing decisions during the pandemic. It’s still not a perfect analytics tool, but right now the benefits outweigh the drawbacks.
MAR 15, 2021
Amid pandemic-accelerated shifts, online communities have become an integral part of the consumer journey. According to Verto Analytics, Reddit users are informed, make fast, high-value purchases, and ultimately become strong brand advocates.
MAR 3, 2021
eMarketer was pleased to moderate a Tech-Talk Webinar featuring Amobee's Max Knight, vice president, analytics, along with H&L Partners’ Jeremy Cobb, programmatic media director, and Tim Schatz, analytics director. They shared real use cases and success stories to demonstrate how common metrics can benefit decision makers.
AUG 5, 2021
In addition to that, Collier said, they must be able to apply advanced analytic techniques to continuously gain new insights from their data. While many organizations use data analytics, they don’t necessarily receive significant, actionable insights that can strengthen their operations.
OCT 14, 2021
The Maryland-based startup fronts the costs for technology such as data analytics and electronic health record (EHR) interfaces for its partners, and profits when the primary care practices demonstrate cost savings to insurers.
OCT 6, 2021
Efficient treatment of these patients requires robust technology, such as internally developed electronic health records (EHRs) and data analytics to identify gaps and plan interventions. Investors are continuously backing companies that deploy innovative solutions to control costs and improve outcomes for patients.
SEP 30, 2021
SEP 30, 2021