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| JUN 16, 2022
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| JUN 17, 2022
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| JUN 7, 2022
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| JUN 16, 2022
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| JUN 9, 2022
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| MAY 26, 2022
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| MAY 25, 2022
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| APR 30, 2022
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| APR 27, 2022
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| JUN 24, 2022
On today's episode, we discuss how much Netflix and Disney+ will make from ads, what Snapchat+ is, how best to prevent customers from leaving you and trading down, Facebook's algorithm change to take on TikTok, why Apple and Google are coming for your car, an unpopular opinion about email newsletters, what the new "Squid Game" game show will look like, and more. Tune in to the discussion with our analysts Suzy Davidkhanian and Max Willens and director of reports editing Rahul Chadha.
Article
| APR 7, 2022
Audio
| MAY 5, 2022
Join our analysts Debra Aho Williamson and Andrew Lipsman as they analyze the three legs of Meta's advertising stool—usage, monetization, and commerce—in the wake of the social media giant's Q1 2022 earnings. Get their "Behind the Numbers" take on what's really going on with Meta's business and what it means for the company's future.
Report
| MAY 6, 2021
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| APR 28, 2021
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| APR 21, 2021
Podcasts were one of the few areas to have weathered the pandemic without sustaining ad spending losses.
Audio
| DEC 9, 2021
On today's episode, we discuss Amazon's role in the trend of retail media advertising and some of the new advertising features we can expect to see from the online shopping giant. We then talk about Walmart's readiness to take on Amazon and whether America's internet is turning into a QVC-like shopping channel. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Andrew Lipsman.
Audio
| MAY 27, 2022
On today's episode, we discuss the social media regulations coming this year, whether virtual try-on will ever take off, how not to interrupt the consumer, whether shipping is the new ecommerce frontier, Formula One racing's newfound US popularity, an unpopular opinion about in-store shopping, some facts about sea creatures, and more. Tune in to the discussion with our senior director of Briefings Stephanie Taglianetti, director of reports editing Rahul Chadha, and analyst Bill Fisher.
Audio
| OCT 22, 2021
On today's episode, we discuss what's next for Google Search, what it would take for advertisers to leave Facebook, regulating algorithms, how advertisers can get into gaming, restaurant robots, how to run better meetings, fun with flags, and more. Tune in to the discussion with eMarketer principal analyst Suzy Davidkhanian, analyst Blake Droesch, and director of forecasting at Insider Intelligence Oscar Orozco.
Article
| OCT 12, 2021
What would it take for advertisers to leave Facebook? We posed that question to our analysts and industry sources. Take a sneak peek at our upcoming Facebook advertising forecast as well.
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| APR 17, 2020
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| APR 16, 2020
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| JUN 30, 2022
Analyst Take: Digital travel spending bounces back, but new headwinds loom. Article: Will inflation and uncertainty affect brands’ influencer marketing spend? Article: Ahead of July Fourth, travel industry hopes for big summer rebound.
Audio
| JUL 22, 2021
On today's episode, we discuss what it's like to launch an ecommerce business unit during the pandemic and how customers are changing. We then talk about livestream ecommerce's US entry point, how to solve the fitting-room dilemma, and how seriously we should take retailer rental services. Tune in to the discussion with ecommerce general manager for the Americas region at Tekmovil Cristian Serrano and eMarketer senior analyst Matteo Ceurvels and analyst at Insider Intelligence Blake Droesch.
Audio
| AUG 10, 2020
eMarketer principal analyst Nicole Perrin and forecasting analyst at Insider Intelligence Eric Haggstrom discuss Google's checkered Q2 earnings. They then talk about how Google plans to take on Amazon's online shopping dominance, the antitrust investigation into Google, and what would happen if Google tracked people after they asked it not to.
Report
| APR 28, 2020