Following a banner year, US ad spending in 2022 will be shaped by three key trends: Linear TV crossing the Rubicon, a billionaires’ club emerging in connected TV (CTV), and ecommerce ad spending enriching Google, Amazon, and a crop of newcomers in search and retail media.

Search advertising is the oldest form of digital promotion, with roots in Google’s rise during the late 1990s. Search engine optimization (SEO) and search engine marketing (SEM) were disciplines that brought legitimacy to digital marketing departments. The sustained performance of search to this day is a big part of why Google remains such a powerful digital ad platform.

On today's episode, we discuss the players in the advertising space—besides Meta, Google, and Amazon—that have created a billion-dollar ad business and which ones are close to gaining membership to the billion-dollar ad club. "In Other News," we talk about a refresh to the Federal Trade Commission's digital ad guidance and what Amazon's worldwide consumer chief stepping down means for the retail giant. Tune in to the discussion with our analysts Andrew Lipsman and Max Willens.

As of February 2022, nearly 30% US households with Wi-Fi had an Amazon Fire TV device. More than 20% owned an Echo smart speaker, Fire tablet, or both.

On today's episode, we explore the "madness" surrounding the NCAA tournament each year, customers' reception of QR codes, soccer's rise in popularity in the US, discounts on Amazon Alexa, gaming subscriptions on the horizon, rules around how soccer players can celebrate during games, and more. Tune in to the discussion with our analysts Ross Benes and Dave Frankland and director of reports editing Rahul Chadha.

ES: Boeing’s multi-cloud flightpath: As enterprises embrace a multi-cloud approach, Microsoft and Google adapt while Amazon continues to shoot for a cloud monopoly.

A new FTC complaint against Amazon alleges anticompetitive advertising and search practices: The company came under fire earlier this year for its biased search results, but the complaint comes as the issues stack higher and higher for the firm.

In part two, our analysts Paul Verna and Andrew Lipsman discuss how well-positioned Silicon Valley giants Meta and Google and their Seattle counterparts Amazon and Microsoft are for top-gaining segments of digital advertising—gaming, digital audio, and in-store digital media. They also explore other companies positioning themselves for the post-cookie era of digital ads, and ultimately answer the question: Is Seattle—not Silicon Valley—the future of digital advertising?

Join our analysts Paul Verna and Andrew Lipsman as they discuss the top-gaining segments of digital advertising, like connected TV and retail media, and explore whether the future of digital advertising belongs to Silicon Valley giants Meta and Google or their Seattle counterparts Amazon and Microsoft.

Amazon, Apple, Google, Meta, Microsoft, and others back EPA’s greenhouse gas regulations: A letter to SCOTUS outlines the urgency to avert effects of climate change, but are Big Tech companies practicing what they preach?

Amazon’s search results prioritize its own products and could draw regulator scrutiny: An investigation from The Markup found Amazon buries competing products and often hides information about sponsored search results from users.

Chief among them is Amazon (whose ad revenues we currently don’t break out for Canada). In the US, the online retail giant will command a 12.6% share of digital ad spending in 2022. Amazon Ads (formerly Amazon Media Group) has been selling targeted search and display ad products in Canada for years.

Retailers’ websites have chipped away at search engines’ dominance during the discovery and consideration stages of the buyer journey. In Mexico, multicategory websites like Amazon, Mercado Libre, and Linio were now on equal footing with mainstream search engines, such as Google or Bing, according to January 2022 data from the Asociación Mexicana de Venta Online (AMVO).