Amazon Prime Day 2022 comes as ecommerce is buffeted by rising ad and supply chain costs and softening growth. This report provides a Prime Day sales forecast for the US, and a breakdown of strategies brands should use during the midsummer event.

We expect relatively strong performance on Prime Day despite a slow start to the year for Amazon and other etailers.

Prime Day will once again prove to be a major retail event this year, not just for Amazon but for its competitors as well.

On today's episode, we discuss what to expect from Prime Day 2022, Instagram's projected growth, what Americans watch on TV, the latest social commerce moves, movie theater ads 2.0, an unpopular opinion about comparing TV and digital video, how much time we spend doing meaningless work tasks, and more. Tune in to the discussion with our analysts Blake Droesch and Paul Verna and senior director of Briefings Stephanie Taglianetti.

Retailers look to promotional shopping events like Prime Day to juice sales: Amazon, Alibaba, Walmart, and others hope the prospect of a good deal will lure customers in.

Strategies like multiple Prime Days enable Amazon to capture a larger chunk of online spending—but the more successful these events are, the more concessions the company can squeeze out of brands and sellers reliant on its platform.

Brands should anticipate a second Prime Day in October this year—and going forward. The easiest way to drive incremental sales is to double-up on a massive promotional event that always gets Prime members to open their wallets. A second Prime Day in October will boost Amazon’s Q3 and Q4 top line and drive ad spending that drops to the bottom line.

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Amazon announces “Black Friday-worthy” deals are starting earlier than ever: Following Prime Day 2020's success as a preamble to the holiday season, Amazon is rolling out discounts early—and competitors are following suit.

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Amazon Prime Day sales and back-to-school shopping should help increase sales within the quarter. The holiday season will ramp up shortly after, so consumers who have been holding off on purchasing bigger-ticket items will likely take advantage of deals in Q4. We expect growth to accelerate to 12.1% in 2023 as the economy recovers.

Amazon Prime Day promises to be different in 2020 amid the backdrop of a pandemic, major shifts in consumer spending patterns, and a later-than-usual event timing.

It’s been six years since Amazon’s inaugural Prime Day, and since then, the sales bonanza has evolved from the unofficial kickoff of back-to-school shopping into an event other major retailers try to emulate—so much so that the ecommerce giant has tried to obfuscate when the annual sales day will occur.

On today's episode, we discuss how Prime Day performed versus last year, what kind of a halo effect took place, and whether Amazon was able to capture the back-to-school spending. We then talk about augmented reality's ability to help shoppers, what WhatsApp Shops might look like, and how many folks said social media content resulted in them buying products. Tune in to the discussion with eMarketer analyst at Insider Intelligence Blake Droesch.

Adobe Analytics estimates that total US ecommerce sales on Prime Day surpassed $11 billion, and Amazon said that its global customers bought more than 250 million items during the coveted two-day shopping event.

It’s Prime Day in June. Amazon traditionally held Prime Day in mid-July but pushed the event to October last year because of the coronavirus pandemic. (The exception was India, where it took place in August 2020.) This year, Amazon will hold Prime Day on June 21–22.

Amazon Prime Day 2020 will be unlike any other since its debut five years ago. Amid the backdrop of a pandemic and recessionary headwinds, this year’s event promises significant changes that will shake up the entire retail landscape heading into the holidays.

The pandemic has had all kinds of effects on consumers, and in turn, on how they interact with products and services. eMarketer principal analyst at Insider Intelligence Nicole Perrin speaks with fellow principal analyst Andrew Lipsman and forecasting analyst Eric Haggstrom about what happens when business metrics go haywire, including at Walmart, Nike, and Peloton. They also talk about Facebook's narrowing attribution window, Prime Day finally happening, and Samsung Ads' new self-serve demand-side platform option.

On today's episode, we discuss why shoppers like livestream shopping, why brands are keen to get involved, why it took off in China, and why it hasn't had as much success in the West—yet. We then talk about when Amazon Prime Day might be this year, Amazon considering opening a chain of discount stores, the top reason for online grocery shopping, and the places people typically begin their search when shopping for a product online. Tune in to the discussion with eMarketer senior researcher Man-Chung Cheung and analyst at Insider Intelligence Daniel Keyes.

As Amazon raked in more than $11 billion in Prime Day sales worldwide, health and beauty product sales boomed on the platform. In a survey conducted by Numerator throughout the event, 28.0% of US Prime Day buyers said they made a purchase in that category. Consumer electronics also made a spark: 27.5% of respondents reported buying tech gear and gadgets.

Amazon has been moving its shopping holiday around, and now it's next week. Melissa Burdick, co-founder and president at retail media buying technology firm Pacvue, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss what Amazon gets out of having Prime Day in Q2 and the latest in the retail media war.