Shortly after Amazon confirmed Prime Day for June 21 and 22, both retailers introduced coinciding sales events as competition continues heating up in the retail space.

Prime Day sales will surpass $10 billion

On today's episode, we discuss whether a digital bank can become a one-stop shop for everything and how consumers are paying for things differently. We then talk about where homeowners are spending the most money, why Etsy bought Depop, and what we expect from Prime Day 2021. Tune in to the discussion with CEO of Inter Shop (part of Banco Inter) Rodrigo Gouveia, eMarketer senior analyst Matteo Ceurvels, and director of forecasting at Insider Intelligence Cindy Liu.

On today's episode, we discuss why shoppers like livestream shopping, why brands are keen to get involved, why it took off in China, and why it hasn't had as much success in the West—yet. We then talk about when Amazon Prime Day might be this year, Amazon considering opening a chain of discount stores, the top reason for online grocery shopping, and the places people typically begin their search when shopping for a product online. Tune in to the discussion with eMarketer senior researcher Man-Chung Cheung and analyst at Insider Intelligence Daniel Keyes.

Amazon Prime Day promises to be different in 2020 amid the backdrop of a pandemic, major shifts in consumer spending patterns, and a later-than-usual event timing.

Business Insider Intelligence research analyst Daniel Keyes and eMarketer principal analyst at Insider Intelligence Andrew Lipsman discuss how Amazon's Prime Day went and what to expect from holiday shopping this season. They then talk about miniature Ulta Beauty shops inside Target stores, the health of retail in 2021, and whether in-garage delivery can rival curbside pickup.

The “Black Friday in July,” aka Amazon Prime Day, was pushed back this year to October 13–14, moving the event much closer to the traditional holiday shopping period. We expect global Prime Day retail ecommerce sales to have hit £7.76 billion ($9.91 billion) in 2020, with non-US ecommerce sales accounting for £2.93 billion ($3.74 billion).

On these marketplaces, promotions and events like Amazon Prime Day and the Cyber 5 period have proved to be great levers to drive more shoppers. Many food and beverage brands have focused on transforming their digital approach and making their media shoppable. This ensures a smoother customer journey and improves their relationship with their retailers.

Business Insider Intelligence research analyst Daniel Keyes, eMarketer principal analyst Andrew Lipsman and senior forecasting analyst at Insider Intelligence Cindy Liu try their hands at playing a special, Amazon-themed game of "What's the Point?" where they discuss how the US House antitrust report affects Amazon, luxury brands on the platform, palm-print payment, all the new details about Prime Day 2020, and more.

Amazon Prime Day 2020 will be unlike any other since its debut five years ago. Amid the backdrop of a pandemic and recessionary headwinds, this year’s event promises significant changes that will shake up the entire retail landscape heading into the holidays.

Amazon Prime Day moving to mid-October was a big driver of an earlier kickoff to the holiday season. With Prime Day’s proximity to the holidays, and the corresponding counterprogramming from competing retailers, consumers began making holiday purchases earlier than they did in the past. And that momentum continued into early November, as retailers ran promotions earlier and more often.

Prime Day timing. Only Amazon gets to decide when Prime Day will be in 2021. Whether it reverts to its previous mid-July timing or sticks with mid-October dates has huge implications for holiday shopping. Retailers planning to counterprogram with their own promotions should develop marketing and messaging plans for both possibilities.

The pandemic has had all kinds of effects on consumers, and in turn, on how they interact with products and services. eMarketer principal analyst at Insider Intelligence Nicole Perrin speaks with fellow principal analyst Andrew Lipsman and forecasting analyst Eric Haggstrom about what happens when business metrics go haywire, including at Walmart, Nike, and Peloton. They also talk about Facebook's narrowing attribution window, Prime Day finally happening, and Samsung Ads' new self-serve demand-side platform option.

"Amazon's huge topline performance in Q4—bolstered by Prime Day in October, a massive holiday ecommerce season, and surprising international strength—may obscure the more important story of Amazon's surging ad business.

In our first ever forecast for Prime Day, we expect that Amazon will generate $9.91 billion in worldwide sales, including $6.17 billion in the US.