Amazon Music will increase its user base by 18.5% to 45.8 million this year, which represents 21.3% of digital audio listeners, according to our latest estimates. As it continues to invest and grow its audio strategy, we expect Amazon Music will surpass Pandora in monthly listeners by 2023.

Twitch has been able to grow its audience not only by attracting game streamers but also by offering other types of livestream content, such as music, entertainment, and art.

In September, Apple announced that users could purchase Apple TV+, Apple Music, Apple News+, Apple Fitness+, Apple Arcade, and iCloud under a single plan called Apple One. Because some of Apple’s media products, such as its music service, have greater usage than its video streaming service, the bundle could potentially drive more viewers to Apple TV+.

Apple Music doesn’t have ads while Amazon Music, Google Play, Pandora, and Spotify offer ad-free subscription tiers in addition to their ad-supported offerings. In a February 2020 survey of 3,159 US consumers conducted by Edison and audio ad tech firm Triton Digital, paid ad-free subscription tiers were used by 45% of Spotify users, 21% of Pandora users, and 31% of Google Play Music users.

That ranks well ahead of other services such as Apple Music (13%), Google Play Music (11%), SoundCloud (10%), iHeartRadio (7%) and Amazon Music (7%). Homegrown services like Stingray (9%), CBC Music (7%) and RadioPlayer Canada (5%) also commanded some slice of listenership.

Entertainment includes amusement and recreation, box office, film, music, TV and video games (excluding video game hardware).

eMarketer principal analyst Jeremy Goldman, forecasting analyst Peter Vahle, and vice president of content studio at Insider Intelligence Paul Verna discuss Spotify's strategic positioning as a complete podcasting ecosystem. They then talk about how much time Americans spend on their phones during their lifetime, why Alexa's asking follow-up questions, and what we can expect from the new "Apple One" bundle.

Even as online and mobile audio sources for music and podcasts have claimed a sizable portion of consumer time, average daily radio time occupies 12.8% of total media time. But this is down from 15.1% in 2019. Key Takeaways. Daily media time in Canada will break through the 10-hour mark this year. Last year, we predicted media time had topped out at 9:50.

Amazon Music will cross 35 million monthly listeners in the US this year. At a growth rate of 17.7% year over year, we expect it will grow faster than any other digital audio service in our forecast.

In today’s “eMarketer Daily Forecast” video, senior forecasting analyst Chris Bendtsen tees up the numbers on digital music audiences and the top platforms. Tune in.

eMarketer senior corporate account director Michael Civins, forecasting analyst Peter Vahle and vice president of content studio at Insider Intelligence Paul Verna discuss which music platforms Americans use and the growing significance of podcast listening. They then talk about whether TV networks are being too optimistic about H2, how many more voice assistants there are and movies going from theaters to digital platforms much faster.