Join our analyst Andrew Lipsman, "Behind the Numbers" host Marcus Johnson, and Colgate-Palmolive's ecommerce director of growth strategy and planning Todd Hassenfelt to hear about Andrew’s recent visit to a "Just Walk Out" Amazon Fresh grocery store and the in-store digital retail media opportunity for brands selling at Amazon Fresh.

Amazon Fresh is on a rapid growth curve: Grocery is a key element within Amazon’s offline push.

Amazon and others are rapidly rolling out contactless checkout: While the pandemic sparked interest in contactless technology, the tight labor market could lead more retailers to adopt the tools.

Amazon Fresh, Walmart, and Whole Foods Market tied for first place in this tightly contested category. All three offered five out of six features, with Walmart’s and Amazon’s “in-home” delivery options putting them over the edge with one additional fulfillment option not offered by the other services.

While its grocery ecommerce business remains strong, Amazon faces increased competition as retailers such as Walmart and Kroger ramp up their digital capabilities. Amazon has also struggled to fully leverage its brick-and-mortar locations: While Amazon Fresh stores have resonated with consumers, Amazon Go convenience stores have been less successful.

An additional 36% said they will do so if higher prices persist. 30% of US Amazon Prime users said they would likely cancel their subscription after Amazon announced a price increase earlier this year, per a February 2022 survey from CivicScience.

In 2022, US meal-kit subscription services will deliver $7.63 billion in digital sales to make up 22.8% of the country’s subscription ecommerce sales. The meal-kit subscription market has seen slowing growth since mushrooming by 85.0% in 2020, though its 17.0% increase this year is healthy nonetheless.

When Amazon starts a new business, competitors scrap business plans and markets shudder. We examined 19 of Amazon’s divisions to help parse how the company fuels its flywheel to keep driving the virtuous cycle.

Consumer trust in eco-friendly claims is wavering: That’s driving large retailers such as Amazon, Target, and Starbucks to find new ways to demonstrate the effectiveness of their efforts.

Employees seeking to unionize a Seattle Amazon Fresh grocery have asked management for higher pay, a more flexible attendance policy, longer breaks, and other benefits, per Insider. The push comes at the same time that three US Amazon warehouses are in the midst of unionization campaigns.

Amazon Prime members also get free shipping, but same-day grocery delivery through Amazon Fresh requires a minimum between $35 and $50 depending on the region. Target (through Shipt), Kroger, and Instacart also require a $35 minimum to unlock free same-day delivery through their respective membership offerings. Digital grocers that do not offer free delivery performed the worst in this category.

Why Amazon keeps experimenting with physical stores: While offline sales represent a tiny fraction of its overall sales, Amazon has plenty to gain by venturing into the real world.