This report explores the pandemic’s impact on total retail, ecommerce, and mcommerce sales in Latin America, with breakouts for Argentina, Brazil, and Mexico. It also examines key drivers fueling regional market movements in 2021 and beyond.

On Amazon, companies achieved a ROAS of $9 in Mexico and $14 in Brazil during the 2021 Cyber Five shopping period, according to client data analyzed by Macarta. These figures were nearly double and triple that of the US, respectively. This means that Macarta’s clients in Mexico and Brazil generated $9 and $14 of incremental sales, respectively, for every $1 spent on Amazon Advertising.

Amazon will also be a formidable player in both Brazil and Mexico. Read Next. The World’s Fast-Growing Ecommerce Market: Interviews & Insights with Retailers in Latin America, Part Two. Listen Next. Sources. Analistas Financieros Internacionales (Afi). Asociación Mexicana de Venta Online (AMVO). Associação Brasileira das Empresas de Cartões de Crédito e Serviços (Abecs). The Cocktail Analysis.

After launching its new supermarket format, Spid35, in Chile in January 2021, it was later rolled out to Argentina, Brazil, Colombia, and Peru. As part of the company’s promise to fulfill deliveries in under 35 minutes, Cencosud opened two dark stores in Buenos Aires, Argentina, and one in Rio de Janeiro, Brazil, in Q1.

India, Brazil, Russia, and Argentina are all projected to post at least 26% growth in retail ecommerce sales this year. Which regions will generate the highest digital retail sales? As in 2020, Asia-Pacific and North America will lead the regional rankings for retail ecommerce sales this year.

In a press release, Anne Toth, director of Alexa Trust at Amazon, put it clearly: “The future we envision for Alexa is not possible unless we earn and continually re-earn our customers’ trust in us.”. Designing for transparent interactions: Amazon has put a lot of emphasis on the wake word—saying “Alexa” to trigger user interactions.

This report looks at the impact the coronavirus will have on total retail and ecommerce sales in Argentina, Brazil and Mexico, as well as its effect on consumer spending on essential vs. nonessential goods and services.

Brazil became a digital retail banking marketplace. Personal outreach propelled digital grocery in Colombia. An accessories brand in Mexico expanded to Amazon US. Consumer electronics achieved triple growth in Argentina.

Brazil is Mercado Libre’s largest ecommerce market

Comité Gestor da Internet no Brasil (CGI.br). GWI. Interactive Advertising Bureau Brasil (IAB Brasil). International Monetary Fund (IMF). Logan. Núcleo de Informação e Coordenação do Ponto BR (NIC.br). Opinion Box. Xandr.

This report explores the impact COVID-19 will have on our latest regional estimates and trends for total media, traditional media, digital and mobile ad spending in six markets in Latin America: Argentina, Brazil, Chile, Colombia, Mexico, and Peru.

Not one to shy away from new channels and technology, the pizza giant teamed up with Amazon a few years back—as the smart speaker space was heating up—to launch an Alexa skill, giving consumers a way to order food without having to lift a finger.