This report explores the pandemic’s impact on total retail, ecommerce, and mcommerce sales in Latin America, with breakouts for Argentina, Brazil, and Mexico. It also examines key drivers fueling regional market movements in 2021 and beyond.

In a press release, Anne Toth, director of Alexa Trust at Amazon, put it clearly: “The future we envision for Alexa is not possible unless we earn and continually re-earn our customers’ trust in us.”. Designing for transparent interactions: Amazon has put a lot of emphasis on the wake word—saying “Alexa” to trigger user interactions.

Brazil, Argentina, and Mexico will each maintain a spot in this year’s top five fastest-growing retail ecommerce markets. The region’s wider embrace of ecommerce partly stems from the fact that two of its economic powerhouses—São Paulo, Brazil, and Buenos Aires, Argentina—have been under some of the longest government-mandated lockdowns worldwide since March 2020.

India, Brazil, Russia, and Argentina are all projected to post at least 26% growth in retail ecommerce sales this year. Which regions will generate the highest digital retail sales? As in 2020, Asia-Pacific and North America will lead the regional rankings for retail ecommerce sales this year.

Article: India proposes tighter ecommerce rules targeting Amazon and Flipkart.

Where are people buying into social buying?

This report looks at the impact the coronavirus will have on total retail and ecommerce sales in Argentina, Brazil and Mexico, as well as its effect on consumer spending on essential vs. nonessential goods and services.

Brazil is Mercado Libre’s largest ecommerce market

This report explores the impact COVID-19 will have on our latest regional estimates and trends for total media, traditional media, digital and mobile ad spending in six markets in Latin America: Argentina, Brazil, Chile, Colombia, Mexico, and Peru.

Meanwhile, Brazil will rank fourth, at 35.0%, slightly ahead of the UK (34.7%) and 1 percentage point behind Spain (36.0%). For reference, Mexico will come in 17th with an equally noteworthy 27.0% growth.

This report provides a regional and country-by-country analysis for retail ecommerce and mcommerce sales in Latin America, with breakouts for Argentina, Brazil, Chile and Mexico. It also examines emerging trends and key drivers fueling regional market movements.

Some notable ones include deals with Telecom Argentina, with Vivo and Globoplay in Brazil, and with Izzi and Telmex in Mexico. Disney+ has also teamed up with ecommerce giant Mercado Libre to offer consumers a free subscription period based on their level of Mercado Puntos, or Market Points in English.

eMarketer junior forecasting analyst Nazmul Islam shares our recently raised estimates for Mexico’s retail ecommerce sales and reasons why the country is gaining on other markets in the region. Watch now.

eMarketer research analyst Matteo Ceurvels sheds light on the latest trends in digital and mobile commerce in Latin America. How much retail business is done through digital channels in the most populous countries in the region? How are brands capitalizing on the “mobile-first” mentality? What are the top ecommerce platforms in key countries like Mexico and Brazil?