Amazon’s net US digital ad revenues will rise by 41.0% this year as consumers shift dramatically to more ecommerce shopping and advertisers pay to get in front of shoppers at their leading destination.

eMarketer forecasting analyst Eric Haggstrom and principal analyst at Insider Intelligence Andrew Lipsman discuss Amazon's retail and ad businesses as well as Jeff Bezos stepping down as CEO. They then talk about Walmart's new partnership with The Trade Desk, whether vaccinated shoppers will want to return to stores, and what click and collect's future looks like.

Amazon will earn $9.85 billion in net US digital ad revenues this year, representing 7.6% of the market. By 2021, one in 10 US digital ad dollars will go to Amazon.

His most recent reports include The Content Advantage in Amazon Advertising and VC Investment in CPG. Outside of work, he enjoys making music and sampling local cuisine.

At an IAB conference in March, Alan Moss, vice president of global ad sales for Amazon Advertising, mentioned that Amazon would launch podcasting ad products this year. With another large tech company making inroads in the podcasting industry, expect ad sales in this field to become less manual and more automated. Read Next. Sources. AdsWizz. Advertiser Perceptions.

eMarketer principal analysts Nicole Perrin and Andrew Lipsman explain how Amazon looks at advertising and how brands use the platform: What’s driving Amazon advertising, what are some blind spots, and are consumers still happy with the site’s ad experience? They also discuss the significance of a quality vs. personalized ad environment, Americans’ attitudes on Twitter’s recent political ads ban and whether we’re on the precipice of a retail jobs crisis.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring ChannelAdvisor's Michael Schwartz, manager of client strategy, and Ryan Barker, sales engineer. They’ve compiled a number of tactics and tips to consider implementing on the Amazon marketplace in the wake of this crisis.

Former Amazon advertising executive Seth Dallaire is Instacart’s new chief revenue officer, helping the company stand up a high-powered ad platform at lightning speed. It’s only a matter of time before big consumer packaged goods (CPG) ad budgets start flowing in its direction. The opportunity outside of ecommerce channel advertising is even more interesting.

According to a Catalyst and Kantar study of US retailers, Amazon Advertising (67%) and Walmart Media Group (67%) ranked atop a list of digital ad platforms on which they were most likely to increase ad spending. Better data is the differentiator against the duopoly.

“The moment those lockdowns happened, CPCs dropped by 30%,” said Franz Jordan, CEO of Amazon advertising partner Sellics. “They stayed on those levels for a couple of weeks, and since then they have gradually worked their way up again. We’re still at about 5% below pre-coronavirus levels.”.

Livestreaming has become a prominent feature across the social media and digital video landscapes. Here’s how marketers are taking advantage of opportunities within the space.

In this year’s Key Digital Trends report, we identify what changes are coming to the digital media and technology landscape in 2020 and why they matter to marketers.

Another demand driver for Amazon advertising is its targeting and measurement capabilities that enable brands to find high-intent purchasers and likely brand buyers, and easily measure the ROI of that spend. A December 2019 Feedvisor survey of brands asked which platform drove the highest return on ad spend (ROAS).

Amazon (Amazon Advertising): By far the largest player, Amazon has recently emerged as a viable threat to the digital advertising duopoly of Google and Facebook. We forecast that Amazon will generate $9.85 billion in net US digital ad revenues in 2019, up 33.1% and accounting for 7.6% of the digital ad market.

Amazon advertising should fare better since the bulk of its advertising revenues comes from product searches. JPMorgan, writing a few days after Cowen on March 30, estimated that Alphabet’s Q2 revenues will decline by 7% year over year, and Facebook’s will decline by 5%. The same report estimated that digital ad spend worldwide would fall as much as 6% this year.

Amazon visitors are already in shopping mode—not just receptive to product messaging, but actively looking for it. " wrote eMarketer Senior Analyst Nicole Perrin in the September 2018 eMarketer report, "Amazon Advertising 2018: The New No. 3 US Digital Ad firm.".

Social commerce accelerated in the US in 2020 amid the pandemic-driven ecommerce boom as key platforms advanced their shopping and checkout capabilities.

Though social commerce conversions will remain a challenge, the mid-funnel opportunity is growing. Instagram’s continued rollout of shoppable content features is helping brands and influencers spotlight product content and forge a better path to purchase. Pinterest has also introduced features to make it easier for retailers to upload and promote product content. And video-first platforms Snapchat and TikTok are both testing shoppable content features.

Melissa Burdick, co-founder and president of Amazon ad buying technology provider Pacvue, joins host Nicole Perrin to explain Amazon's ad products and shares how the ongoing crisis (including logistics difficulties) is changing advertising on the ecommerce marketplace.