This means that Macarta’s clients in Mexico and Brazil generated $9 and $14 of incremental sales, respectively, for every $1 spent on Amazon Advertising. “[Retailers’] algorithms create such a significant dependency that not participating in promotional seasons with paid advertising makes brands miss out on sales opportunities altogether,” Levi’s Álvarez Munguía said.

Our latest forecasts for ad spending in Canada, which include our first-ever estimates for Google and Meta, show strong growth overall and an accelerated shift to digital.

On today's episode, we discuss who is using "buy now, pay later" (BNPL) services, why they're choosing them, whether banks can compete, and the dark side of these payment options. We then talk about whether Amazon's tech-fueled fitting rooms can move the needle, what early Black Friday deals from Amazon really mean, and some advertising secrets from the online shopping giant. Tune in to the discussion with eMarketer principal analysts at Insider Intelligence David Morris and Andrew Lipsman.

On today's episode, we discuss Amazon's Q2 advertising performance, the true value of its ad business, and what to expect for the remainder of 2021. We then talk about Twitch's new “Stream Display Ads,” the significance of Amazon's near $1 billion fine, and why Tubi is on the up as Roku cools down a little. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom.

eMarketer principal analyst at Insider Intelligence Nicole Perrin discusses some big questions heading into 2021: What kind of traditional media rebound do we expect, will there be a tidal wave of pent-up demand, and how has the customer journey changed forever? She then talks about the implications of IAC spinning off Vimeo, whether we have already given up on privacy, and Amazon Marketing Cloud (AMC) opening a public beta.

“[Amazon] DSP should be used to target new-to-brand prospects in the upper- and mid-funnel that are in the interest or consideration phase,” said Dani Nadel, president and COO at Feedvisor. Brands selling through Walmart should also be willing to experiment with its DSP offering because its offline purchase data is a true differentiator. Social Ads.

One way sellers can combat this is by paying for Amazon Advertising search ads—which also benefits Amazon’s bottom line. The 5-Year Outlook. We estimate that US Amazon Business product sales will approach $60 billion by 2025, nearly doubling in size from 2021. Growth, however, will slow with each passing year, declining to 14.9% YoY in 2025.

In our November 2020 report “Amazon Advertising 2020: Pandemic Trends Push the No. 3 US Digital Ad Seller Forward,” we discussed how, among Amazon’s various query-targeted, cost-per-click-based ad products, Sponsored Product ads (for a single product listing) have recently been losing share to Sponsored Brand ads (featuring a brand logo, custom headline, and multiple product listings), which are a bit higher

Digiday has reported, for example, that Amazon is working on a cookieless identifier for Amazon DSP to use to continue targeting Amazon users as they browse other sites. Recommendations. The digital media ecosystem is entering a new phase when it comes to the availability of data for targeting. All players will have to come to terms with the revamped landscape of options under development.

At an IAB conference in March, Alan Moss, vice president of global ad sales for Amazon Advertising, mentioned that Amazon would launch podcasting ad products this year. With another large tech company making inroads in the podcasting industry, expect ad sales in this field to become less manual and more automated. Read Next. Sources. AdsWizz. Advertiser Perceptions.

Roku is helping Shopify merchants deploy CTV ad campaigns: The move will increase the total addressable market of Roku’s ad platform, while also increasing accessibility for SMBs.

Melissa Burdick, co-founder and president of Amazon ad buying technology provider Pacvue, joins host Nicole Perrin to explain Amazon's ad products and shares how the ongoing crisis (including logistics difficulties) is changing advertising on the ecommerce marketplace.

eMarketer forecasting analyst Eric Haggstrom and principal analyst at Insider Intelligence Andrew Lipsman discuss Amazon's retail and ad businesses as well as Jeff Bezos stepping down as CEO. They then talk about Walmart's new partnership with The Trade Desk, whether vaccinated shoppers will want to return to stores, and what click and collect's future looks like.

Marketers that advertise on Amazon are continuing to pour more money into paid media on the ecommerce marketplace, according to Q4 2019 reporting from technology providers and performance advertising agencies.

“Amazon advertising has long been a must for marketplace participants, and that hasn’t really changed—though more brands and retailers are considering Amazon from an ecommerce perspective due to the pandemic.”. This year, we expect Amazon’s US ad business to grow another 30.1%, surpassing $20 billion for the first time, higher than our Q4 2020 forecast.