Amazon’s net US digital ad revenues will rise by 41.0% this year as consumers shift dramatically to more ecommerce shopping and advertisers pay to get in front of shoppers at their leading destination.

Amazon will earn $9.85 billion in net US digital ad revenues this year, representing 7.6% of the market. By 2021, one in 10 US digital ad dollars will go to Amazon.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring ChannelAdvisor's Michael Schwartz, manager of client strategy, and Ryan Barker, sales engineer. They’ve compiled a number of tactics and tips to consider implementing on the Amazon marketplace in the wake of this crisis.

Amazon will become the No. 3 digital ad seller in the US this year, according to our estimates, with $4.61 billion in ad revenues, or 4.1% of the digital advertising market.

eMarketer principal analysts Nicole Perrin and Andrew Lipsman explain how Amazon looks at advertising and how brands use the platform: What’s driving Amazon advertising, what are some blind spots, and are consumers still happy with the site’s ad experience? They also discuss the significance of a quality vs. personalized ad environment, Americans’ attitudes on Twitter’s recent political ads ban and whether we’re on the precipice of a retail jobs crisis.

In this year’s Key Digital Trends report, we identify what changes are coming to the digital media and technology landscape in 2020 and why they matter to marketers.

Former Amazon advertising executive Seth Dallaire is Instacart’s new chief revenue officer, helping the company stand up a high-powered ad platform at lightning speed. It’s only a matter of time before big consumer packaged goods (CPG) ad budgets start flowing in its direction. The opportunity outside of ecommerce channel advertising is even more interesting.

According to a Catalyst and Kantar study of US retailers, Amazon Advertising (67%) and Walmart Media Group (67%) ranked atop a list of digital ad platforms on which they were most likely to increase ad spending. Better data is the differentiator against the duopoly.

Amazon (Amazon Advertising): By far the largest player, Amazon has recently emerged as a viable threat to the digital advertising duopoly of Google and Facebook. We forecast that Amazon will generate $9.85 billion in net US digital ad revenues in 2019, up 33.1% and accounting for 7.6% of the digital ad market.

“The moment those lockdowns happened, CPCs dropped by 30%,” said Franz Jordan, CEO of Amazon advertising partner Sellics. “They stayed on those levels for a couple of weeks, and since then they have gradually worked their way up again. We’re still at about 5% below pre-coronavirus levels.”.

Amazon advertising should fare better since the bulk of its advertising revenues comes from product searches. JPMorgan, writing a few days after Cowen on March 30, estimated that Alphabet’s Q2 revenues will decline by 7% year over year, and Facebook’s will decline by 5%. The same report estimated that digital ad spend worldwide would fall as much as 6% this year.

Another demand driver for Amazon advertising is its targeting and measurement capabilities that enable brands to find high-intent purchasers and likely brand buyers, and easily measure the ROI of that spend. A December 2019 Feedvisor survey of brands asked which platform drove the highest return on ad spend (ROAS).

Melissa Burdick, co-founder and president of Amazon ad buying technology provider Pacvue, joins host Nicole Perrin to explain Amazon's ad products and shares how the ongoing crisis (including logistics difficulties) is changing advertising on the ecommerce marketplace.

Amazon visitors are already in shopping mode—not just receptive to product messaging, but actively looking for it. " wrote eMarketer Senior Analyst Nicole Perrin in the September 2018 eMarketer report, "Amazon Advertising 2018: The New No. 3 US Digital Ad firm.".

Amazon Marketing Services (AMS, Amazon’s suite of cost-per-click (CPC)-based ad formats including Sponsored Products), Amazon Media Group (AMG, the business unit that sold display advertising on Amazon properties and Kindles) and Amazon Advertising Platform (AAP, now known as Amazon DSP) are becoming Amazon Advertising.