On today's episode, we discuss Amazon's Q2 advertising performance, the true value of its ad business, and what to expect for the remainder of 2021. We then talk about Twitch's new “Stream Display Ads,” the significance of Amazon's near $1 billion fine, and why Tubi is on the up as Roku cools down a little. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom.

eMarketer principal analyst at Insider Intelligence Nicole Perrin discusses some big questions heading into 2021: What kind of traditional media rebound do we expect, will there be a tidal wave of pent-up demand, and how has the customer journey changed forever? She then talks about the implications of IAC spinning off Vimeo, whether we have already given up on privacy, and Amazon Marketing Cloud (AMC) opening a public beta.

eMarketer principal analysts Nicole Perrin and Andrew Lipsman explain how Amazon looks at advertising and how brands use the platform: What’s driving Amazon advertising, what are some blind spots, and are consumers still happy with the site’s ad experience? They also discuss the significance of a quality vs. personalized ad environment, Americans’ attitudes on Twitter’s recent political ads ban and whether we’re on the precipice of a retail jobs crisis.

At an IAB conference in March, Alan Moss, vice president of global ad sales for Amazon Advertising, mentioned that Amazon would launch podcasting ad products this year. With another large tech company making inroads in the podcasting industry, expect ad sales in this field to become less manual and more automated. Read Next. Sources. AdsWizz. Advertiser Perceptions.

One way sellers can combat this is by paying for Amazon Advertising search ads—which also benefits Amazon’s bottom line. The 5-Year Outlook. We estimate that US Amazon Business product sales will approach $60 billion by 2025, nearly doubling in size from 2021. Growth, however, will slow with each passing year, declining to 14.9% YoY in 2025.

“Amazon advertising has long been a must for marketplace participants, and that hasn’t really changed—though more brands and retailers are considering Amazon from an ecommerce perspective due to the pandemic.”. This year, we expect Amazon’s US ad business to grow another 30.1%, surpassing $20 billion for the first time, higher than our Q4 2020 forecast.

Digiday has reported, for example, that Amazon is working on a cookieless identifier for Amazon DSP to use to continue targeting Amazon users as they browse other sites. Recommendations. The digital media ecosystem is entering a new phase when it comes to the availability of data for targeting. All players will have to come to terms with the revamped landscape of options under development.

eMarketer forecasting analyst Eric Haggstrom and principal analyst at Insider Intelligence Andrew Lipsman discuss Amazon's retail and ad businesses as well as Jeff Bezos stepping down as CEO. They then talk about Walmart's new partnership with The Trade Desk, whether vaccinated shoppers will want to return to stores, and what click and collect's future looks like.

Former Amazon advertising executive Seth Dallaire is Instacart’s new chief revenue officer, helping the company stand up a high-powered ad platform at lightning speed. It’s only a matter of time before big consumer packaged goods (CPG) ad budgets start flowing in its direction. The opportunity outside of ecommerce channel advertising is even more interesting.

According to a Catalyst and Kantar study of US retailers, Amazon Advertising (67%) and Walmart Media Group (67%) ranked atop a list of digital ad platforms on which they were most likely to increase ad spending. Better data is the differentiator against the duopoly.

“The moment those lockdowns happened, CPCs dropped by 30%,” said Franz Jordan, CEO of Amazon advertising partner Sellics. “They stayed on those levels for a couple of weeks, and since then they have gradually worked their way up again. We’re still at about 5% below pre-coronavirus levels.”.

His most recent reports include The Content Advantage in Amazon Advertising and VC Investment in CPG. Outside of work, he enjoys making music and sampling local cuisine.

Another demand driver for Amazon advertising is its targeting and measurement capabilities that enable brands to find high-intent purchasers and likely brand buyers, and easily measure the ROI of that spend. A December 2019 Feedvisor survey of brands asked which platform drove the highest return on ad spend (ROAS).

Amazon (Amazon Advertising): By far the largest player, Amazon has recently emerged as a viable threat to the digital advertising duopoly of Google and Facebook. We forecast that Amazon will generate $9.85 billion in net US digital ad revenues in 2019, up 33.1% and accounting for 7.6% of the digital ad market.

For our latest report, “Amazon Advertising 2019: Growth and Performance Are Strong at the No. 3 US Digital Ad Seller,” all the experts who spoke with us agreed that advertisers who have been spending on Amazon continue to gain sophistication and rely on specialized agencies or technologies to optimize their advertising efforts. More advertisers are also turning to Amazon in a test-and-learn capacity.

Melissa Burdick, co-founder and president of Amazon ad buying technology provider Pacvue, joins host Nicole Perrin to explain Amazon's ad products and shares how the ongoing crisis (including logistics difficulties) is changing advertising on the ecommerce marketplace.

In the latest episode of "Behind the Numbers," eMarketer principal analyst Nicole Perrin discusses Amazon's newest inventory for advertisers, and how consumers might react.

Principal analyst Lauren Fisher joins guest host and fellow principal analyst Nicole Perrin to discuss Amazon’s plans to offer video ad inventory to demand-side platforms dataxu and The Trade Desk. They also talk about our new programmatic fee estimates, Microsoft’s purchase of ad-tech firm PromoteIQ and Facebook’s offer to pay for news.

In a significant move for the company's larger advertising goals, Amazon is rebranding its barely six-month-old streaming service to further ramp up its ad-supported video strategy.

Marketers that advertise on Amazon are continuing to pour more money into paid media on the ecommerce marketplace, according to Q4 2019 reporting from technology providers and performance advertising agencies.