Report
| MAR 28, 2022
This RTB inventory carries an “ad tech tax,” which we estimate will represent 37.3% of total RTB digital display ad spending this year. That means $11.77 billion will flow to technology and software intermediaries that execute the transaction before the publisher receives its share of revenues. Revenues Dip From Loss of Legacy Identifiers.
Report
| FEB 15, 2022
Programmatic digital display advertising fees, also known as programmatic fees, include the portion of programmatic display ad spend that is paid to technology and software intermediaries that execute the transaction before the publisher receives the spending as ad revenues.
Audio
| SEP 28, 2020
Programmatic transparency has come a long way in recent years, with many supply-side platforms (SSPs) now offering an interface for buyers to get log-level data. Amanda Martin, vice president of enterprise partnerships at Goodway Group, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss why buyers are interested in this information, what is still making it difficult to understand and execute on, and her hopes for the future of transparency.
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| MAY 1, 2021
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| OCT 1, 2020
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| JUL 27, 2020
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| JUN 23, 2020
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| AUG 13, 2020
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| AUG 13, 2020
Report
| AUG 18, 2021
The significant fees associated with executing programmatic digital display ad transactions have long been denigrated in the industry as the “ad tech tax.”
Report
| AUG 12, 2020
Programmatic digital display advertising fees (also called programmatic fees) include the portion of programmatic display ad spend that is paid to technology and software intermediaries that execute the transaction before the publisher receives the spending as ad revenues.
Report
| JAN 11, 2021
Programmatic Fees. We expect programmatic fees paid to intermediaries to rise 26.2% this year, rebounding from slow growth of 6.2% during 2020. Programmatic fees will account for a slightly falling share of nonsocial programmatic spending over time as advertisers, publishers, and their partners continue looking for efficiencies.
Report
| FEB 11, 2020
Entities throughout the programmatic supply chain are emphasizing these practices as important points of differentiation, and industry groups like the IAB Tech Lab are continuing to release standards that make further supply path optimization possible.
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| DEC 8, 2020
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| NOV 20, 2020
Buys executed on Display & Video 360 come with a standard programmatic fee of 15% of a campaign’s total spend, according to a Google blog post in June. Google Ads doesn’t have advertiser fees. Some advertisers will use Google Ads to manage their YouTube buys to avoid paying fees, even if they use Display & Video 360 for other media buying.
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| JAN 28, 2021
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| MAY 6, 2020